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Facebook Pages For Business
Facebook Pages For Business

Facebook pages for business are the key ingredient these days for branding nowaday. Today Facebook has over 2.2 billion monthly active users. Facebook is the most popular social network in many countries of the world, including Ukraine. Therefore, for business owners and marketers, this is a very powerful channel for connecting with the target audience, which has more than a dozen different tools: from getting traffic to the site to generating targeted applications for business.

Many people who are just starting to use Facebook for their business do not know the differences between Facebook groups, Facebook pages for business, and even personal pages, not to mention the fact that there are still Facebook advertising accounts as separate components. There is no separate login (login and password) on the business page. To create a business page, you need to have a personal page, to which company pages are tied and access to other users (personal pages) can be provided.

    How to create the perfect Facebook business page

    Create Facebook pages for business in easy steps

    Complete Basic Business Information

    Follow the link: or click Create Page from the drop-down menu in the upper right corner of the Facebook pages for business.

    Now, choose - "Community" or "Company" Since we are creating the Facebook pages for business, click Get Started in the Company or Brand field.

    Create business pages for facebook
    Create Business Pages for Facebook

    You will need to fill in several fields (some will appear only after you have selected a category):

    • Page title
    • Category
    • Address
    • Phone number

    Keep in mind that you can change the address, phone number, category (but not the name) later if needed.

    Add your profile photo and cover photo

    Next, Facebook will offer you to upload an avatar (profile photo) and a cover (cover photo).

    Add your profile photo and cover photo
    Add Your Profile Photo and Cover Photo

    Profile photo - 170 x 170 pixels

    This photo will appear as your icon every time you comment on a post or post it to the news feed. Ideally, upload your company logo. The ideal size for a profile photo is 170 pixels wide by 170 pixels high. Facebook will trim them to a round shape in ads and posts.

    Cover photo (cover, header) - 820 x 462 pixels

    A cover photo appears at the top of your page and provides a great opportunity to present a visual element that supports your brand, grabs attention, or evokes emotion in your visitors. The ideal size for a Facebook cover is 820 pixels wide by 462 pixels high.

    Facebook displays your header differently on desktops and smartphones: 820 pixels wide by 312 pixels high on desktops and 640 pixels wide and 360 pixels high on smartphones. If you want to use a single image that works great on both desktop and mobile, 820 pixels wide by 462 pixels high is optimal. In this case, you need to experiment with the location of the text.

    Hire a designer to do something incredible, or do it yourself to get started. You will be prompted:

    • Select a Video,
    • Upload Photo / Video,
    • Create Slideshow.

    You can use Canva, which is a very useful free Facebook cover photo tool that has many ready-made templates that look great.

    After you have uploaded your Facebook page profile photo and cover photo, you will be taken to the newly created Facebook pages for business!

    If you end up with an image that doesn't exactly fit the Facebook cover image, reposition the image by moving it up and down before clicking Save.

    Complete your page information properly

    Right in the middle of your new page, Facebook will show you some tips to complete the setup. When you click on View All Page Tips, a popup will appear with several steps to fill in your page information.

    In the future, to fill in information about the page, select "Settings" / "Page information" in the menu above and "Information" in the left tab.

    Here's what's important to fill in:

    • Description - Tell people what your page is about by placing 155 characters of information.
    • Categories - These will help people find your page. Choose up to three categories.
    • Contact Information - If you have a business phone number, website, and email address add them here.
    • Location - If you have a physical store/office, share your address here.
    • Hours - If you are only open during certain hours, enter them here.
    • More details - You can even specify a price range (optional)

    All this data will appear in the tab on the left "Information", where you will additionally add even more information, for example, your business history, awards, menus, etc.

    Complete your page information properly
    Complete Your Page Information Properly

    Here are two more tips:

    Create a username for your page

    This will make it easier for users to find your page and provide you with a custom URL that you can share with others (ex: To do this, click in the "Information" tab, in the "General" section "Facebook username / Create @ username for the Page"

    Create a username for your page
    Create a Username for Your Page

    Add a button

    All Facebook pages for business has a prominent call-to-action (CTA) button under the cover. This is a great opportunity to get your page visitors to take action, such as sending you a message or learning more about your business.

    Add a button
    Add a button

    Customize Your Page

    There is a "Templates and Tabs" tab in your page settings. This tab allows you to customize the look at the page.

    Tabs are essentially different sections of your page, such as:

    • Services - showcase your services, tell people what you offer;
    • Shop - add your products there with detailed descriptions and promotions;
    • Reviews - Shows your page recommendations and allows people to write reviews;
    • Offers - post about discounts or promotions. People who have saved them will receive an automatic notification when they are about to expire;
    • Photos - Shows the photos posted on your page.
    • Videos - Shows the videos posted on your page
    • Events - Get more people to attend your events. Tell people about your plans. Create a Facebook event.
    • Publications - create publications with a specific frequency, create a media plan.
    • Info - displays information about your page
    • Groups - a list of groups that you have linked to this page

    You can decide which tabs you want to place and in what order. And to make things easier for you, Facebook has several templates that you can choose from.

    Each template has a default CTA button and tabs (that is, sections of your Facebook page) that you can view by clicking More. Here are the different templates:

    • Services
    • Company
    • Sites
    • Non-profit organization
    • Politicians
    • Restaurants and cafes
    • Purchases
    • Video
    • Standard

    Tip: If you have a Facebook group, you can link it to your Facebook page for more engagement.

    Add Contributors to Your Page

    If you plan on sharing your Facebook marketing responsibilities with your team, you need to provide access to different people with different roles.

    Here are the roles you can choose from:

    • Admin - full access to everything (you are the administrator by default).
    • Editor - Can edit the page, post, and post to the feed, create Facebook ads, see which admin created the post or comment, and view ideas.
    • Moderator - Can reply and delete comments on a page, post messages, see which admin created a post or comment, create announcements, and view ideas.
    • Advertiser - can see which admin created a post or comment, create ads, and view ideas.
    • Analyst - can see which admin created a post or comment and view ideas.

    To add contributors, go to your page settings under Page Roles. You can enter the name of any Facebook friend or a person who liked your page. Alternatively, you can enter the email address associated with your Facebook account.

    Publish Your First Post

    Add content to your page by posting a status update, link, photo, video, event, or milestone. New fresh content on your page will make it even more seductive when new visitors come to it.

    Your Facebook business page should be making awesome content for your followers and turning into something great.

    How to get the first 100 followers

    It might be tempting to immediately share your Facebook page with all your Facebook friends. Not so fast. Take a moment to strategize your plan and fill your page with content to make it look attractive. And so that your Facebook page has enough information about your business when visitors land on your page.

    For example, if you run a gym, you might want to share a few photos or videos of your gym for people who might be interested in seeing what your gym looks like. If you have a cafe, you can share your menu.

    Post three to five posts before inviting anyone.

    Then try one of the strategies below to reach your first 100 subscribers.

    Invite your friends to like your Facebook pages for business

    Facebook has a feature to invite your Facebook friends. On the right side of your page, Facebook offers a list of friends you might want to invite as subscribers. You can select specific friends from the list.

    After the invitation, your friends will receive a notification to visit your page.

    Invite your colleagues

    One of the ways to promote your page can be your colleagues. 

    Promote the page on your site

    Facebook offers a complete set of widgets and buttons that you can add to your site so that site visitors see and can navigate and subscribe to your page.

    One of the most common plugins is the Facebook Page plugin. With the page plugin, you can easily embed and promote your Facebook page without having to visit your site.

    Promote your page by specifying it in your email signature

    One of the most visible places to promote your page is in your inbox. Edit your email signature to include a call to action and a link to your Facebook page.

    Run a competition

    Facebook contests can go a long way toward getting likes. Use contest creation services to help you create your campaigns to attract likes (or grab emails, attract fans, or whatever number of ideas you might have).

    What to post and when to post on Facebook pages for business

    In general, there are four main types of posts that you are likely to post to your Facebook page:

    • Photo
    • Videos / Stories
    • Text messages
    • Links

    While I would recommend experimenting with different types of posts, video is by far the most popular content format. According to Buzzsumo's 880 million Facebook posts by brands and publishers, videos are on average twice as active as another post types. If you're posting videos, don't forget to optimize them for mobile use.

    Facebook Statistics
    Facebook Statistics

    Videos, on average, get twice as much engagement as other post types.

    In terms of posting frequency, changes in Facebook's algorithm have made researching this topic quite difficult. The consensus seems to be to experiment as much as possible. If you have fresh, interesting content to share on Facebook, give it a try. Try testing your post-interval frequency per week so you can quickly measure your results. In our experience, posting about once a day is most effective.

    That being said, we recommend that you match your content. When your content is good, your audience will start expecting it regularly. Even if you produce enough content to post on your page once a day, try to stick to that schedule. Use social media scheduling tools to help simplify this task by letting you schedule your posts in advance.

    There is no one-size-fits-all set of the best watches to post on Facebook; your business may have different best hours to post. You have to experiment to find the best time to publish.

    On average, the best time to post is between 12:00 and 13:00 on weekends, and 13:00 - 16:00 on Thursday and Friday.

    How to understand what works and what doesn't

    Once you've shared your first content on a Facebook business page, you'll see an Insights tab at the top of the Facebook menu, between Notifications and Publishing Tools. This is what Facebook Insights looks like.

    At the top of the Insights page, you will see your stats such as Page Likes, Reach, and Engagement for the week, as well as comparisons to the same stats from the past week.

    All useful sections in the Insights menu:

    • Overview
    • ads
    • Subscribers
    • Likes
    • Coverage
    • Page Views
    • Publications
    • activity
    • Movies
    • Video
    • Stories
    • Users
    • Posts
    • API

    Subscribers block:

    One of the most useful Insights features are the Pages of Interest section at the bottom of the Overview page. Adding other pages you want to track is a great way to get research results from your competitors and get inspiration from how other pages are selling themselves. To add a page, simply click the Add Pages button at the top of the section.

    Find the title of the page you want to view, then add it to your watch list. After adding a page, you can click on the page name in the Insights dashboard and you will see an overview of their best posts of the week.

    Facebook Insights helps you plan and analyze your Facebook posts so you can drive more traffic and activity to your page.

    How to start a YouTube channel

    How to start a YouTube channel is one of the most common questions these days. The reason for this is the fact that YouTube is currently one of the most popular social networks, but also predictions that say that video content will make up over 80% of the shared content on social networks by 2020. Want to be a Vlogger, but don't know how? let' know, How to start a YouTube channel.

    Then you are in the right place...

    At some point in your mind too, you must have thought how to start a YouTube channel. With hard work and perseverance, it is entirely possible to build a successful YouTube channel and make a living from it in just 6 months. In this article, we will show you step by step on how to start a YouTube channel.

    This article is divided into several different sections

      What is a YouTube Channel?


      Youtube Channel or video blog is a method of sharing content with users in the form of video. Usually, video bloggers create and publish their videos on YouTube. However, some vloggers only post content on other channels (such as Facebook).

      The advantage of YouTube blogs is that it is relatively easy to monetize videos on YouTube. Unlike other channels, YouTube shares a fixed percentage of advertising revenue with video blogs.

      Choose a Niche to start a Youtube channel?

      choose the Niche for your YouTube Channel

      Many people already know about their niche, when they create a YouTube vlog because they focus on what they do. For example, if you are an artist, you know that you want your channel to be about art.

      However, maybe you want to start a YouTube channel because you like the idea of ​​making videos and you want to live the life of a YouTuber. If you don’t have a specific topic yet, I will give you some things to consider when deciding on a niche.


      For more reasons, being passionate about the subject you want to be your goal is vital.

      You must provide quality content regularly for a long time (at least a few years). If you don’t like this topic, it’s hard to deal with your tired moments, moments of thought, and frustration.


      Are there any requirements for the subjects you want to report?

      If you want to make money on YouTube instead of sharing your specific interests with the world, this is mostly true. Do you have a hobby that you want to show off, don't mind the demand-just have your skills and let people appreciate it! If you make something awesome, you will create demand yourself.


      How hard is it for you to admit?

      You can find the answer by seeing how many YouTube users are active in that location. If the topic is oversaturated, it is difficult for you to become a successful YouTube user in the field.

      If you decide that you didn’t think about a topic when you started on YouTube, you can choose the right goal more freely. You can find an advantage of high demand and small competition.

      What do you need to start a Youtube Vlog?

      What do you need to start a successful Vlog

      Motivation and passion theme

      Passion for the subject and willingness to work harder. This is the first and most important weapon you start.

      We know that passion is so important to start a YouTube channel.

      Time for recording and editing

      Building a successful YouTube channel may not require a large investment of money, but you must invest time.

      Keeping your YouTube channel means producing content regularly, promoting it, coming up with new ideas, and improving it. Therefore, it is best to understand how much time you need to invest to know if you can afford it.

      You can't provide an exact number, especially if this is your first time testing the waters on YouTube. However, you can roughly estimate how long it will take to align with the YouTube channel.

      YouTube devices for beginners

      In the beginning, you don't need to invest a lot of money into the latest products on the market, but you still have to invest at least in decent cameras and microphones.

      What type of equipment you need depends on the type of video you want. For example, if you make instructions for Photoshop, you only need a decent microphone. Because you will share your screen, no camera is needed.


      Your video needs to be in HD format, but there is no need to be obsessed with getting the best video quality in the first place. If the content is qualitative, then decent videos can do well on YouTube.

      No matter where you are, you need something to stabilize your camera. There are different kinds of tripods, but this will be the easiest buying decision you have to make.

      • Canon PowerShot G7 X Mark III: Canon PowerShot G7 Mark III has a microphone jack, making it easier to record high-quality videos.
      • Sony A6400: Sony A6400 is a popular camera in video recorders. It provides 4K HDR (HLG) for instant playback, and you can also choose to easily transfer the video to your smartphone.


      Audio quality is crucial. People won’t track videos with poor audio because they won’t understand what you mean. You don't have to invest in high-priced microphones, but you want to make sure you can hear clearly without trouble.

      Here are some good microphone options for you to review.


      Great lighting can change the video to a great extent. It makes you look lighter and clearer. This is not necessary at the beginning, but it can bring many advantages. Especially if you don't have lighting in the best place for shooting.

      Before deciding which equipment to invest in, make sure you know where your videos will be recorded. Do you want to shoot outdoors or indoors? Will there be a lot of noise around you? Decide what you need and research the best tool for your needs.

      To help you decide on the device, the devices for beginner YouTubers that you can refer to are listed below.

      Editing Software

      Don't feel overwhelmed by having to use editing software. There are many software products with very direct interfaces, which are very easy to use even if you have no editing skills.

      Don't rush to buy expensive professional editing software at the beginning. You can start with Windows Movie Maker first. It is usually installed with Windows. Here is an article reviewing 6 free editing software products, you can check it out.

      • Filmora: Filmora is one of the best video editing tools for beginners. You can use its built-in functions such as effects, filters, titles, sound effects, music, etc. to make your videos more interesting.
      • KineMaster: With KineMaster, you can edit videos easily and quickly. It allows you to edit multiple layers, add handwriting and text annotations, add audio tracks, and more.

      Before focusing on growing and increasing the number of views, you need to shoot and post some videos on the channel.

      How to Start a YouTube channel

      To create a video blog, the first thing you need to do is start a YouTube channel. You can do it for free, just a few minutes. To do this, go to YouTube and click the login button in the upper right corner of the screen.

      Youtube Sign In
      YouTube Sign In
      Now add your email address and password to create an account. Now you will enter your YouTube account. Click the account option in the upper right corner of the screen. You will see several options here, one of which is to create a channel.

      Click on Your Channel
      Click on Your Channel

      You will now be directed to a new page. Click the "Get Started" option here.

      In the next step, the system will ask for the name you want to use, account name, or custom name. In this tutorial, we will choose a custom name.

      Now you can add a name to the channel. You also need to check the corresponding checkbox to declare that you are creating an account using Google settings. When finished, click the Create button.

      That's it. Your channel has been created. Now, add a profile picture and channel description.

      Scroll down the screen further and you will see the option to add social links etc. to your channel. When finished, click the "Save and Continue" button to start a YouTube Channel.

      That's it. Your channel is now ready, and you can start uploading videos.

      Demo Channel YouTube

      The next step is to photograph and edit your content. When you are ready, you can upload the video using the "Upload Video" button.

      Tips to start a Youtube Channel

      When you start uploading content to your channel, I will provide you with best practices.

      Video trailer

      You can add video trailers to your YouTube channel to show to viewers who have not subscribed to the channel. Trailers are a great way to attract attention and get more subscribers. Give a short introduction to express what your channel is about. Make sure you capture the audience’s interest and ask them to subscribe via comments.

      Beautiful thumbnail

      The video thumbnail and title are the first things viewers see when they display the video on YouTube. This makes them the reason people click on the video in the first place. You want to make sure that you use custom thumbnails in every video you upload.

      Be Consistent

      For a YouTube channel to succeed, it must provide content regularly to keep viewers engaged and entertained. Set goals for yourself, such as posting a video every week, and keep up with those goals.

      Watch many videos on YouTube

      You want to watch many YouTube videos, not just your competitors. Observe Other YouTubers and analyze. What is the structure of their video? How do they keep the audience interested? Learn from others and apply what you learn.

      YouTube SEO (Search Engine Optimization)

      Optimizing videos play a huge role in the ranking of videos in search results. Your videos need to be ranked high so that people can find and enjoy them. You need to be more familiar with YouTube video rankings to provide the best exposure for the video.

      Share and Connect

      On Facebook, Twitter to share your video on Google+ and other social platforms. Find your target audience on Quora and Reddit and help people solve problems related to your niche. Add your video to get further information about it. Also, start creating real connections with other YouTubers in your niche.

      Organize videos in playlists

      Playlists make it easier for viewers to browse your content and are also an important assistant for retaining viewers. They let people watch your video. Audience retention is one of the main factors in YouTube ranking, so you must adjust everything to maintain audience engagement and viewing rate. When you have related videos, don’t forget to add them to the playlist.



      Integrate your Vlog into the website

      There is no doubt that if video blogs are not just your hobby, it is in your best interest to build a website, integrate videos into it, and promote the website from the videos.

      YouTubers like Dude Perfect even published case studies on their sponsor’s website, revealing how sponsoring their YouTube channel can help develop the sponsor’s brand.

      With all the technologies available today, creating a website is completely trouble-free. You need to do is sign up for a web hosting company, like Blue Host.

      With Bluehost, you can get everything you need to get your website up and running, including a free domain name, free SSL certificate, one-click WordPress installer, and more.


      Now that you know how to create a YouTube channel that everyone will follow, it’s time to start working. Once you start thinking, brainstorm the channel name, and create the art of YouTube channel. When everything is ready, create your YouTube account, add artwork, fill in descriptions and other information, and...

      ...You are ready to start a YouTube channel. I hope this guide will help you to start a youtube channel. If you like this article (How to start a YouTube Channel that everyone will follow?) then comments and share.

      create content

      Create great content is very important. Today the Internet is full of all kinds of content - diverse and interesting. The article is not just some text - it is unique content that contains useful information about your target audience. That is why writing articles is a skill that is performed by a specialist in the field.


        The benefits of the articles are many:

        • 1. Create unique content that attracts users
        • 2. Create content for the site that is useful to search engines
        • 3. Saturate your site with keywords you chase
        • 4. If your content is intriguing users will share it on social networks, this is a signal to search engines that it is useful and will rank your site in better positions.

        There are many more benefits of writing articles about your site that will help you rise online, so we will give you some tips on how to optimize the article and make it intriguing for users.

        Sales funnel

        It is important to determine the article for which stage of the sales funnel it is. Here you can use the abbreviation AIDA - attention, interest, desire, action. The article focuses on one of these stages and invites users to the appropriate reaction - to attract their attention, to arouse interest in your product, a desire to own it or perform a specific action.

        Better content when writing articles:

        Structure of the content

        Make an introductory paragraph in which to present your topic, then the main part in which is the main message of the article and a conclusion that summarizes what was said in the main part and is related to the introduction.

        Title of the article 

        The title is the first thing that grabs the user's attention, so it should be intriguing and simple - you have 1 second to grab his attention, so do not bother him.


        Content is king. It is unique, captivating, and benefits readers. Create Content that will enrich the knowledge of your target audience and is in their language. The way of expression is very important - you do not need to write very long and complex sentences, on the contrary, let them be simple and short. In this way, readability will be better and will not be hampered.

        Spelling and Grammar

        You want to build an image of a professional, so check your articles for mistakes - when users see spelling, grammar, or stylistic mistakes they make a bad impression on the author of the can use Grammarly for remove grammatical errors.

        Better optimized articles:

        Correct keywords

        Users are looking for what they need by keywords, so, Whenever you create content it is important to choose the right keywords in your article. It is important to create a semantic core of keywords for your business and to include some of them in your articles.

        Longer articles

        Previously, short articles with a clear message were valued by search engines - this is no longer the case. The more comprehensive your article, the richer the information, the better it will be in the eyes of the giant Google.

        Headings in the content

        For better readability, it is good to put subheadings inside the text. These subheadings are of different Headings- H1, H2, H3, H4, H5, H6. Thanks to them, search engines also focus on the content of the text


        Create internal links to your site through anchor texts. Anchor text is a word or phrase pointing to a page via a hyperlink. Indeed, anchor text is what people say about your page. They are extremely important for optimization, so be careful how you choose them.

        WordPress Plugin

        Yoast plugin can help you a lot in optimizing the article. It counts the keyword saturation, the meta description, whether the images are optimized, the readability of the article, and many other elements.

        There are many other things to keep in mind when writing articles and uploading them. These tips can be considered basic in article optimization, but they are extremely important for your work to affect.

        Get Complete Course of Digital Marketing.

        How to Start a YouTube channel that everyone will follow

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