Google Analytics The Complete Tutorial for Beginners

Google Analytics is one of the free tools that must be used for website analysis. It is also the most powerful SEO tool.

 Google Analytics The complete tutorial

"Google Analytics" is a website traffic statistics analysis tool officially released by Google. It is also the most powerful of the same type of SEO tools. There is no one; it is recommended to all operating foreign trade websites and doing Used by Google SEO users. This article will teach you how to analyze website traffic data and how to use Google Analytics.

" To maintain the quality of this article, GA has been used in place of Google Analytics. So, don't be confused."

    What is Google Analytics

    GA is a website statistical analysis tool. You can monitor and track the performance of the website in real-time, including traffic and user visits. As a product officially released by Google, its functions are very rich and powerful. This will not only count the overall traffic situation of the website but also give specific traffic. It, allows you to clearly understand the details of the website. Since it was launched in 2005, this tool has been provided to users for free, just open an account. Easy to use and free, This occupies more than 70% of the traffic statistics market.

    How does GA measure website traffic data? This code contains a unique GA ID (website identification number) corresponding to the website. The format of this ID is generally in this style: UA-XXXXXX-X. GA can collect the real-time traffic of the website, path, and interaction of users to the website.

    It should be noted that the statistical function of GA will track user behavior. The European Union officially promulgated GDPR (General Data Protection Regulation) regulations on May 25, 2018, to protect user privacy on the Internet. therefore, if your website needs to face European users, you need to add relevant functions to the website to let users know and can Freely choose whether to block the Google statistics function; otherwise, your website's performance in the European region may be easily affected or even punished. Because of this, users of our website do not need to worry, the website already contains related functions, you can check the website service page for details.

    Why recommend GA

    Running a website is like running a company. To run a company well, you need to understand the personnel structure and capital flow. In the same way, if you want to run a website well, you need to pay attention to the website traffic. You may have created a good website; however, if you don’t know who your website visitors are, where they come from, which pages they visit, how long they stay on your website, and they leave The reason and timing of your website is likely to happen that you spend a lot of time and energy on the website, but target the wrong audience. Besides, you need to know which pages or articles on your website are most popular with everyone. Publishing more such content is likely to help your website get more visitors and increase conversion rates.

    These are exactly where GA can help you. It allows you to clearly understand your website traffic, so you can know how to improve website performance and further increase your website’s conversion rate.

    What statistics can you get through Google Analytics

    • How many people have visited your website, and how many people have been browsing your website content after clicking on the landing page?
    • Who are your website visitors? Based on their interactive behavior on your website, what can you learn from it?
    • Can your website provide a good experience for both mobile and PC users?
    • Which pages on the site perform best? What needs to be strengthened?
    • How do visitors find your website (search engine, another website, advertisement, etc.)?
    • Does anyone land on your website/click on one of your marketing pages?
    • How exactly do visitors interact with the website? The order of browsing from one page to another?

    Explanation of common terms in Google Analytics

    Before actually using the GA tool, we'd better understand the meaning of related words first, so that we can get started with this tool faster.

    • Users-users who visit the website; you can check how many users have visited at least one page of the website during the selected date range.
    • Reports-GA provides more than 50 free reports and can create custom reports to help you analyze website data, count traffic, and record visitor behavior. The data graph is one of the common report forms.
    • Sessions-the interaction between website users and the website.
    • Traffic Sources-Shows how users access your website. Access channels include Organic Search, Social Media, Paid Search, Referral, and Direct Input Website access (Direct).
    • Campaigns-Track the specific ways users discover websites. For example, GA can track traffic generated by Google Ads advertising campaigns.
    • Pageviews-The total number of pages viewed by visitors during the selected date range.
    • Bounce Rate-Within the selected date range, the percentage of sessions in which users only visited one page on the website and exited without other interactions.
    • Audiences-custom user groups. Create these user groups to help identify specific types of users in GA reports, remarketing efforts, Google advertising campaigns, and other Google webmaster tools.
    • Conversions & Goals-A user interaction can be defined as a goal to measure business value. For example, a user completes an online purchase or views a contact information page. Conversions represent the number of times a website user completes a defined goal.
    • Funnels-the path the user takes to complete the set goal.
      Explanation of common terms in Google Analytics
      Explanation of common terms

    How to activate Google Analysis tool

    If you are a Google SEO customer on our site, you can skip this step directly. We have already activated this tool for you. Just visit it directly. The visiting address is here

    Open Google Analytics Analysis Tool
    Open Analysis Tool

    Register a Google account

    To use Google Analytics, you must first have a Google account. If you are already using Google Ads, Gmail, Google Docs, Youtube, or any other Google products, you can log in to GA with the same account. If you do not have an account, you need to register one first.

    Set up the account

    Log in to your Google account, then open the aforementioned GA URL, and click "Free Open":

    Set up Google Analytics account
    Set up account

    Create an account, perform account settings, and customize the account name:

    Account data sharing settings control how to share your GA account data with other Google products and services. By default, you can select all of them, and then click "Next":

    There are three types of objects to be analyzed: website, App, and a combination of the two. Foreign trade websites only need to measure website data, so here we only select websites as the analysis object and click "Next" after confirming:

    Website, Mobile App, Both
    Website, Mobile App, Both

    Media resource settings fill in the website name, URL, select the industry category and report time zone, pay attention to whether the beginning of the URL is http or https should be selected correctly, otherwise, the statistics will not be available; after filling in, click the "Create" button:

    Media Resource Settings
    Media Resource Settings

    Check to accept the GA terms of service agreement, and then complete the account creation settings:

    Set up email notification

    According to your own needs, check the pop-up email notification option. Google will occasionally send emails to inform about the latest developments in GA. After selecting, save it:

    You can choose whether to download and use the GA mobile application. Generally, you don’t need it. The desktop application is the most convenient:

    Get the tracking code

    After the above steps, you can see the tracking code corresponding to the target website, copy and save the entire code:

    Get tracking code
    Tracking Code

    Install the tracking code on the corresponding website

    If you want GA to be able to count all the traffic on your website, you must install the previously obtained tracking code on all pages. Different types of websites have different ways of installing codes because many foreign trade websites are built by WordPress, here is an example of a WordPress website.

    Some WordPress websites, such as the foreign trade website built by us, have reserved the GA tracking code to add an entry, just add the obtained code directly. If there is no such entry, it can only be achieved by manually adding it to the relevant file or using a plug-in. Based on the principle of not using plug-ins without plug-ins (too many plug-ins will affect website loading speed), here is how to add them manually.

    First, log in to the backend of the WordPress website and find the Appearance setting in the left sidebar and go to Appearance> Editor (website file editor):

    Appearance Editor
    Appearance Editor

    If you are using this function for the first time, it will prompt you to note that changing files indiscriminately may cause errors in the operation of the website. Just click on it to be clear. In the right sidebar of the jump interface, find the header.php file and click to select it:

    Then, find the tag in the content edit box on the left, and at the cursor in front of this tag, copy and paste the GA code obtained before. Finally, click the "Update File" button to update the file.

    Update File
    Update File

    Since then, GA has been successfully opened. It is also very simple to verify. Visit the website yourself and check whether the visit is recorded in GA after a while. If not, then check where the above steps are not set correctly, and set it again.

    How to use Google Analytics

    Know the account structure

    To view GA data, you must first correctly select the corresponding account. At the top of the GA interface, you can find the data source entry:

    Data Sources
    Data Sources

    Click to enter, you can view all GA accounts and the corresponding media resources under each account:

    Media Resources
    Media Resources

    Analytics (analysis) account: This is a large category, which can contain multiple websites.

    Media resources and applications: Each GA account must have at least one media resource, which is a website. Each website corresponds to a unique tracking code.

    Data View: This is the statistical data we finally see. A website can be configured with multiple views, the most comprehensive is all website data views.

    Setting goals

    By setting goals, GA can track important interactions between users and the website. Take a foreign trade website as an example. When a customer has seen a product on the website and has a certain interest in buying, he will most likely communicate with you through the contact information; the customer will generally find the contact information on the contact page.

    To set up goals, we have to use the management function of GA and click on the "Management" option in the left sidebar of the interface:

    Find the "Goal" setting under "All Site Data":

    Goal Settings
    Goal Settings

    Next, we start adding new Goal:

    Google Analytics comes with many target templates for us to choose from, or we can define our own. For foreign trade websites, we generally want customers to send us an inquiry or contact us. In the existing templates, you can find "Inquiry>Contact Us", which is more in line with our needs, click and continue.

    Goal Set Contact Us
    Goal Set Contact Us

    In the goal description of the second step, we need to set the goal name and select the goal type. As mentioned earlier, the target object we need to count is the customer who visits the contact page, so here we choose the target type as "Destination URL", and then continue.

    Selected Target Type
    Selected Target Type

    Finally, we need to set the target details and save them. You need to pay special attention here. Do not fill in the complete URL in the URL field, but fill in the remaining URL after removing the domain name prefix. There are also two optional options "value" and "funnel", and then continue to explain.

    Value option, after opening, you can customize the value of each goal completed:

    Value Option
    Value Option

    The funnel selection can count the user's process of completing the goal. For example, when accessing the contact page. Goal setting completed.

    Site search statistics

    When a user visits a website, they do not find the information they need for the first time, and this website provides an in-site search function. Then, this user is likely to use the site search function to search for the desired information. Statistics on the search data on the site can help us better understand the needs of our customers and publish content that is more popular with users during the operation of the website. To use this statistic, your website must have an on-site search function, such as those built by us.

    Find "Data View Settings" in "Management" and click to enter:

    Open "Site Search Tracking", fill in the correct "Query Parameters", and then save:

    Site Search Tracking
    Site Search Tracking

    The query parameters of our website are all s. The way to confirm the query parameters is to search the website and check the characters in the URL. For example, searching for the word SEO on our official website, the displayed URL is as follows:

    Home Dashboard

    The GA that has just been activated doesn’t have any data. GA will collect and count website data only when you activate it. Therefore, it is recommended to check the data again after a week or two for accounts that have only been opened. Every time we enter GA or click the small house logo on the left side of the interface, we will come to the home dashboard interface. Here, we can have an overview of the entire website data.

    User, session, bounce rate, and frequent sessions and Number of real-time active users:

    Google Analytics Home Dashboard
    Home Dashboard

    View the detailed report

    Although, the above data is sufficient for most websites; GA can still provide more detailed statistical analysis reports. We can find the access to these detailed reports in the left sidebar, including the real-time, audience, traffic acquisition, behavior, and conversion.

    View detailed Google Analytics Report
    View detailed GA Report

    Real-time reports

    The real-time report, as the name suggests, is the traffic statistics analysis report of the website at the current time. It mainly includes data information such as how many active users are on the website, page views, user referral sources, popular active pages, popular social traffic, and traffic source regions. This report is mainly for the use of websites with large traffic, and general websites are not very meaningful.

    Audience Report

    Audience reports can provide us with detailed information about website visitors. We can view information such as the number of users and the number of sessions on the website in a specific period, which can be viewed in stages by the hour, day, week, and month. We can also see the ratio of new and old visitors. Also, more detailed information, such as which countries and regions the website visitors come from, which languages ​​are used, browsers used, and computer operating systems have corresponding statistics.

    In the upper right corner of the "Overview" interface, you can freely change the date range to view user data in different periods. You can also check the "Compare" function to compare reports in adjacent periods.

    For vocabulary that is not understood in the data, you can hover your mouse over the vocabulary, and Google will give the corresponding explanation:

    In addition to the statistical data mentioned above, the audience report can also view demographics, interests, geographic location, behavior, technology, mobile, and other detailed data.

    "Demographics" can view the visitor's age and gender release:

    If you have set goals before, you can observe which age group has the highest conversion rate. This information is more useful for Google Ads advertising promotion. When setting advertising targets, you can select the best age group for targeted promotion, which often results in a higher conversion rate. "Interest" statistics have the same effect.

    In "Location", you can view the language used by the visitor and which country they come from, as well as the corresponding target conversion rate:

    By comparing this information, if you find that the user conversion rate of Android devices is much higher than that of iOS users, you should focus on users who use Android devices when advertising.

    Traffic Acquisition Report

    In this report, we can view the specific traffic source channels of the website. The main channel methods are: natural search, paid advertising, external chain recommendation, and social media. Check "All Flows"> "Channels" to see the flow of each channel:

    Click "Source/Medium" to view the specific source distribution of traffic:

    In the very early version of GA, clicking on the "Organic Search" in the "Channel" can see which keywords have brought traffic to our website, but due to Google's encryption policy in 2013, we can only look at it. To "not provided":

    Is there a solution? Of course, and very simple, just connect the GA and Google Search Console (Google Webmaster Tools). Google Webmaster Tools is also a practical tool officially released by Google, which can be used to monitor website keywords. Combining the two, we can count the traffic caused by specific keywords in GA.

    Click on any item under "Search Console", such as "Query", and you will get an integrated prompt:

    Follow its prompts, click "Set up Search Console data sharing", and click "Adjust Search Console" on the resource interface that jumped to:

    Add the Search Console account that needs to be connected:

    Select the corresponding website:

    Pull down, find the save settings button, click "Save":

    Enter the query interface under Search Console again to view the keyword traffic and the corresponding keyword ranking information:

    Through the time bar above, you can freely select the time for query:

    Behavior Report

    The behavior report can show us what the specific interaction behavior between the visitor and the website is like. We can see which pages on the website are the most popular and have the most visitors, as well as statistics on the specific interaction behavior of visitors on the website, such as the use of site search.

    In addition to the statistical analysis of user behavior, the speed of the website can also be viewed in the behavior report:

    We have always emphasized that the loading speed of the website in the target area needs to be controlled within 3s, and the foreign trade website recommends using the US host. As you can see from the figure below, this website using US hosting is faster and more versatile except in Asia, which is slower.

    Conversion report

    In the conversion report, we can see the specific situation of the goal completion:


    This Google Analytics tutorial covers the things that foreign trade websites need to know when using GA. Of course, there are still many functions that are not explained. Foreign trade websites with unexplained functions are not used much, and many of them correspond to online sales data. When you use GA statistical tools, you can refer to this tutorial to have a deeper understanding and application of GA through practical operations.


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