Facebook Pages for Business: Boost your Brand with FB

Facebook pages for business are the key ingredient these days. This guide can be seen as a starting point when creating a Facebook business page.

Facebook Pages For Business
Facebook Pages For Business

Facebook pages for business are the key ingredient these days for branding nowaday. Today Facebook has over 2.2 billion monthly active users. Facebook is the most popular social network in many countries of the world, including Ukraine. Therefore, for business owners and marketers, this is a very powerful channel for connecting with the target audience, which has more than a dozen different tools: from getting traffic to the site to generating targeted applications for business.

Many people who are just starting to use Facebook for their business do not know the differences between Facebook groups, Facebook pages for business, and even personal pages, not to mention the fact that there are still Facebook advertising accounts as separate components. There is no separate login (login and password) on the business page. To create a business page, you need to have a personal page, to which company pages are tied and access to other users (personal pages) can be provided.

    How to create the perfect Facebook business page

    Create Facebook pages for business in easy steps

    Complete Basic Business Information

    Follow the link: https://www.facebook.com/pages/creation or click Create Page from the drop-down menu in the upper right corner of the Facebook pages for business.

    Now, choose - "Community" or "Company" Since we are creating the Facebook pages for business, click Get Started in the Company or Brand field.

    Create business pages for facebook
    Create Business Pages for Facebook

    You will need to fill in several fields (some will appear only after you have selected a category):

    • Page title
    • Category
    • Address
    • Phone number

    Keep in mind that you can change the address, phone number, category (but not the name) later if needed.

    Add your profile photo and cover photo

    Next, Facebook will offer you to upload an avatar (profile photo) and a cover (cover photo).

    Add your profile photo and cover photo
    Add Your Profile Photo and Cover Photo

    Profile photo - 170 x 170 pixels

    This photo will appear as your icon every time you comment on a post or post it to the news feed. Ideally, upload your company logo. The ideal size for a profile photo is 170 pixels wide by 170 pixels high. Facebook will trim them to a round shape in ads and posts.

    Cover photo (cover, header) - 820 x 462 pixels

    A cover photo appears at the top of your page and provides a great opportunity to present a visual element that supports your brand, grabs attention, or evokes emotion in your visitors. The ideal size for a Facebook cover is 820 pixels wide by 462 pixels high.

    Facebook displays your header differently on desktops and smartphones: 820 pixels wide by 312 pixels high on desktops and 640 pixels wide and 360 pixels high on smartphones. If you want to use a single image that works great on both desktop and mobile, 820 pixels wide by 462 pixels high is optimal. In this case, you need to experiment with the location of the text.

    Hire a designer to do something incredible, or do it yourself to get started. You will be prompted:

    • Select a Video,
    • Upload Photo / Video,
    • Create Slideshow.

    You can use Canva, which is a very useful free Facebook cover photo tool that has many ready-made templates that look great.

    After you have uploaded your Facebook page profile photo and cover photo, you will be taken to the newly created Facebook pages for business!

    If you end up with an image that doesn't exactly fit the Facebook cover image, reposition the image by moving it up and down before clicking Save.

    Complete your page information properly

    Right in the middle of your new page, Facebook will show you some tips to complete the setup. When you click on View All Page Tips, a popup will appear with several steps to fill in your page information.

    In the future, to fill in information about the page, select "Settings" / "Page information" in the menu above and "Information" in the left tab.

    Here's what's important to fill in:

    • Description - Tell people what your page is about by placing 155 characters of information.
    • Categories - These will help people find your page. Choose up to three categories.
    • Contact Information - If you have a business phone number, website, and email address add them here.
    • Location - If you have a physical store/office, share your address here.
    • Hours - If you are only open during certain hours, enter them here.
    • More details - You can even specify a price range (optional)

    All this data will appear in the tab on the left "Information", where you will additionally add even more information, for example, your business history, awards, menus, etc.

    Complete your page information properly
    Complete Your Page Information Properly

    Here are two more tips:

    Create a username for your page

    This will make it easier for users to find your page and provide you with a custom URL that you can share with others (ex: fb.me/NewLead.Market). To do this, click in the "Information" tab, in the "General" section "Facebook username / Create @ username for the Page"

    Create a username for your page
    Create a Username for Your Page

    Add a button

    All Facebook pages for business has a prominent call-to-action (CTA) button under the cover. This is a great opportunity to get your page visitors to take action, such as sending you a message or learning more about your business.

    Add a button
    Add a button

    Customize Your Page

    There is a "Templates and Tabs" tab in your page settings. This tab allows you to customize the look at the page.

    Tabs are essentially different sections of your page, such as:

    • Services - showcase your services, tell people what you offer;
    • Shop - add your products there with detailed descriptions and promotions;
    • Reviews - Shows your page recommendations and allows people to write reviews;
    • Offers - post about discounts or promotions. People who have saved them will receive an automatic notification when they are about to expire;
    • Photos - Shows the photos posted on your page.
    • Videos - Shows the videos posted on your page
    • Events - Get more people to attend your events. Tell people about your plans. Create a Facebook event.
    • Publications - create publications with a specific frequency, create a media plan.
    • Info - displays information about your page
    • Groups - a list of groups that you have linked to this page

    You can decide which tabs you want to place and in what order. And to make things easier for you, Facebook has several templates that you can choose from.

    Each template has a default CTA button and tabs (that is, sections of your Facebook page) that you can view by clicking More. Here are the different templates:

    • Services
    • Company
    • Sites
    • Non-profit organization
    • Politicians
    • Restaurants and cafes
    • Purchases
    • Video
    • Standard

    Tip: If you have a Facebook group, you can link it to your Facebook page for more engagement.

    Add Contributors to Your Page

    If you plan on sharing your Facebook marketing responsibilities with your team, you need to provide access to different people with different roles.

    Here are the roles you can choose from:

    • Admin - full access to everything (you are the administrator by default).
    • Editor - Can edit the page, post, and post to the feed, create Facebook ads, see which admin created the post or comment, and view ideas.
    • Moderator - Can reply and delete comments on a page, post messages, see which admin created a post or comment, create announcements, and view ideas.
    • Advertiser - can see which admin created a post or comment, create ads, and view ideas.
    • Analyst - can see which admin created a post or comment and view ideas.

    To add contributors, go to your page settings under Page Roles. You can enter the name of any Facebook friend or a person who liked your page. Alternatively, you can enter the email address associated with your Facebook account.

    Publish Your First Post

    Add content to your page by posting a status update, link, photo, video, event, or milestone. New fresh content on your page will make it even more seductive when new visitors come to it.

    Your Facebook business page should be making awesome content for your followers and turning into something great.

    How to get the first 100 followers

    It might be tempting to immediately share your Facebook page with all your Facebook friends. Not so fast. Take a moment to strategize your plan and fill your page with content to make it look attractive. And so that your Facebook page has enough information about your business when visitors land on your page.

    For example, if you run a gym, you might want to share a few photos or videos of your gym for people who might be interested in seeing what your gym looks like. If you have a cafe, you can share your menu.

    Post three to five posts before inviting anyone.

    Then try one of the strategies below to reach your first 100 subscribers.

    Invite your friends to like your Facebook pages for business

    Facebook has a feature to invite your Facebook friends. On the right side of your page, Facebook offers a list of friends you might want to invite as subscribers. You can select specific friends from the list.

    After the invitation, your friends will receive a notification to visit your page.

    Invite your colleagues

    One of the ways to promote your page can be your colleagues. 

    Promote the page on your site

    Facebook offers a complete set of widgets and buttons that you can add to your site so that site visitors see and can navigate and subscribe to your page.

    One of the most common plugins is the Facebook Page plugin. With the page plugin, you can easily embed and promote your Facebook page without having to visit your site.

    Promote your page by specifying it in your email signature

    One of the most visible places to promote your page is in your inbox. Edit your email signature to include a call to action and a link to your Facebook page.

    Run a competition

    Facebook contests can go a long way toward getting likes. Use contest creation services to help you create your campaigns to attract likes (or grab emails, attract fans, or whatever number of ideas you might have).

    What to post and when to post on Facebook pages for business

    In general, there are four main types of posts that you are likely to post to your Facebook page:

    • Photo
    • Videos / Stories
    • Text messages
    • Links

    While I would recommend experimenting with different types of posts, video is by far the most popular content format. According to Buzzsumo's 880 million Facebook posts by brands and publishers, videos are on average twice as active as another post types. If you're posting videos, don't forget to optimize them for mobile use.

    Facebook Statistics
    Facebook Statistics

    Videos, on average, get twice as much engagement as other post types.

    In terms of posting frequency, changes in Facebook's algorithm have made researching this topic quite difficult. The consensus seems to be to experiment as much as possible. If you have fresh, interesting content to share on Facebook, give it a try. Try testing your post-interval frequency per week so you can quickly measure your results. In our experience, posting about once a day is most effective.

    That being said, we recommend that you match your content. When your content is good, your audience will start expecting it regularly. Even if you produce enough content to post on your page once a day, try to stick to that schedule. Use social media scheduling tools to help simplify this task by letting you schedule your posts in advance.

    There is no one-size-fits-all set of the best watches to post on Facebook; your business may have different best hours to post. You have to experiment to find the best time to publish.

    On average, the best time to post is between 12:00 and 13:00 on weekends, and 13:00 - 16:00 on Thursday and Friday.

    How to understand what works and what doesn't

    Once you've shared your first content on a Facebook business page, you'll see an Insights tab at the top of the Facebook menu, between Notifications and Publishing Tools. This is what Facebook Insights looks like.

    At the top of the Insights page, you will see your stats such as Page Likes, Reach, and Engagement for the week, as well as comparisons to the same stats from the past week.

    All useful sections in the Insights menu:

    • Overview
    • ads
    • Subscribers
    • Likes
    • Coverage
    • Page Views
    • Publications
    • activity
    • Movies
    • Video
    • Stories
    • Users
    • Posts
    • API

    Subscribers block:

    One of the most useful Insights features are the Pages of Interest section at the bottom of the Overview page. Adding other pages you want to track is a great way to get research results from your competitors and get inspiration from how other pages are selling themselves. To add a page, simply click the Add Pages button at the top of the section.

    Find the title of the page you want to view, then add it to your watch list. After adding a page, you can click on the page name in the Insights dashboard and you will see an overview of their best posts of the week.

    Facebook Insights helps you plan and analyze your Facebook posts so you can drive more traffic and activity to your page.


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