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| Facebook Pages For Business |
Facebook pages for
business are
the key ingredient these days for branding nowaday. Today Facebook has over 2.2
billion monthly active users. Facebook is the most popular social network
in many countries of the world, including Ukraine. Therefore, for business
owners and marketers, this is a very powerful channel for connecting with the
target audience, which has more than a dozen different tools: from getting
traffic to the site to generating targeted applications for business.
Many people who are just starting
to use Facebook for their business do not know the differences between Facebook
groups, Facebook pages for business, and even
personal pages, not to mention the fact that there are still Facebook
advertising accounts as separate components. There is no separate login
(login and password) on the business page. To create a business page, you
need to have a personal page, to which company pages are tied and access to
other users (personal pages) can be provided.
How to create the perfect Facebook business page
Create Facebook
pages for business in easy steps
Complete Basic Business Information
Follow the link:
https://www.facebook.com/pages/creation or click Create Page from the drop-down
menu in the upper right corner of the Facebook pages for business.
Now, choose -
"Community" or "Company" Since we are creating the Facebook pages for business, click Get Started in the Company or Brand field.
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| Create Business Pages for Facebook |
You will need to fill in several
fields (some will appear only after you have selected a category):
- Page title
- Category
- Address
- Phone number
Keep in mind that you can change
the address, phone number, category (but not the name) later if needed.
Add your profile photo and cover photo
Next, Facebook will offer you to upload an avatar (profile photo) and a cover (cover photo).
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| Add Your Profile Photo and Cover Photo |
Profile photo - 170 x 170 pixels
This photo will appear as your
icon every time you comment on a post or post it to the news
feed. Ideally, upload your company logo. The ideal size for a profile
photo is 170 pixels wide by 170 pixels high. Facebook will trim them to a
round shape in ads and posts.
Cover photo (cover, header) - 820
x 462 pixels
A cover photo appears at the top
of your page and provides a great opportunity to present a visual element that
supports your brand, grabs attention, or evokes emotion in your
visitors. The ideal size for a Facebook cover is 820 pixels wide by 462
pixels high.
Facebook displays your header
differently on desktops and smartphones: 820 pixels wide by 312 pixels high on
desktops and 640 pixels wide and 360 pixels high on smartphones. If you
want to use a single image that works great on both desktop and mobile, 820
pixels wide by 462 pixels high is optimal. In this case, you need to
experiment with the location of the text.
Hire a designer to do something
incredible, or do it yourself to get started. You will be prompted:
- Select a Video,
- Upload Photo / Video,
- Create Slideshow.
You can use Canva, which is a
very useful free Facebook cover photo tool that has many ready-made
templates that look great.
After you have uploaded your
Facebook page profile photo and cover photo, you will be taken to the newly
created Facebook pages for business!
If you end up with an image that
doesn't exactly fit the Facebook cover image, reposition the image by moving it
up and down before clicking Save.
Complete your page information properly
Right in the middle of your new
page, Facebook will show you some tips to complete the setup. When you
click on View All Page Tips, a popup will appear with several steps to fill in
your page information.
In the future, to fill in
information about the page, select "Settings" / "Page
information" in the menu above and "Information" in the left
tab.
Here's what's important to fill in:
- Description - Tell people what your page is about by placing 155 characters of information.
- Categories - These will help people find your page. Choose up to three categories.
- Contact Information - If you have a business phone number, website, and email address add them here.
- Location - If you have a physical store/office,
share your address here.
- Hours - If you are only open during certain
hours, enter them here.
- More details - You can even specify a price range
(optional)
All this data will appear in the
tab on the left "Information", where you will additionally add even
more information, for example, your business history, awards, menus, etc.
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| Complete Your Page Information Properly |
Here are two more tips:
Create a username for your page
This will make it easier for
users to find your page and provide you with a custom URL that you can share
with others (ex: fb.me/NewLead.Market). To do this, click in the
"Information" tab, in the "General" section "Facebook
username / Create @ username for the Page"
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| Create a Username for Your Page |
All Facebook pages
for business has a prominent call-to-action (CTA) button under
the cover. This is a great opportunity to get your page visitors to take
action, such as sending you a message or learning more about your business.
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| Add a button |
Customize Your Page
There is a "Templates and
Tabs" tab in your page settings. This tab allows you to customize the
look at the page.
Tabs are essentially different
sections of your page, such as:
- Services - showcase your services, tell people
what you offer;
- Shop - add your products there with detailed
descriptions and promotions;
- Reviews - Shows your page recommendations and
allows people to write reviews;
- Offers - post about discounts or
promotions. People who have saved them will receive an automatic
notification when they are about to expire;
- Photos - Shows the photos posted on your page.
- Videos - Shows the videos posted on your page
- Events - Get more people to attend your events. Tell people about your plans. Create a Facebook event.
- Publications - create publications with a
specific frequency, create a media plan.
- Info - displays information about your page
- Groups - a list of groups that you have linked to
this page
You can decide which tabs you
want to place and in what order. And to make things easier for you,
Facebook has several templates that you can choose from.
Each template has a default CTA
button and tabs (that is, sections of your Facebook page) that you can view by
clicking More. Here are the different templates:
- Services
- Company
- Sites
- Non-profit organization
- Politicians
- Restaurants and cafes
- Purchases
- Video
- Standard
Tip: If you have a Facebook
group, you can link it to your Facebook page for more engagement.
Add Contributors to Your Page
If you plan on sharing your
Facebook marketing responsibilities with your team, you need to provide access
to different people with different roles.
Here are the roles you can choose
from:
- Admin - full access to everything (you are the
administrator by default).
- Editor - Can edit the page, post, and post to the
feed, create Facebook ads, see which admin created the post or comment,
and view ideas.
- Moderator - Can reply and delete comments on a
page, post messages, see which admin created a post or comment, create
announcements, and view ideas.
- Advertiser - can see which admin created a post or comment, create ads, and view ideas.
- Analyst - can see which admin created a post or comment and view ideas.
To add contributors, go to your
page settings under Page Roles. You can enter the name of any Facebook
friend or a person who liked your page. Alternatively, you can enter the
email address associated with your Facebook account.
Publish Your First Post
Add content to your page by
posting a status update, link, photo, video, event, or milestone. New
fresh content on your page will make it even more seductive when new visitors
come to it.
Your Facebook business page
should be making awesome content for your followers and turning into something
great.
How to get the first 100 followers
It might be tempting to
immediately share your Facebook page with all your Facebook friends. Not
so fast. Take a moment to strategize your plan and fill your page with
content to make it look attractive. And so that your Facebook page has
enough information about your business when visitors land on your page.
For example, if you run a gym,
you might want to share a few photos or videos of your gym for people who might
be interested in seeing what your gym looks like. If you have a cafe, you
can share your menu.
Post three to five posts before
inviting anyone.
Then try one of the strategies
below to reach your first 100 subscribers.
Invite your friends to like your Facebook pages
for business
Facebook has a feature to invite
your Facebook friends. On the right side of your page, Facebook offers a
list of friends you might want to invite as subscribers. You can select specific
friends from the list.
After the invitation, your
friends will receive a notification to visit your page.
Invite your colleagues
One of the ways to promote your
page can be your colleagues.
Promote the page on your site
Facebook offers a complete set of
widgets and buttons that you can add to your site so that site visitors see and
can navigate and subscribe to your page.
One of the most common plugins is
the Facebook Page plugin. With the page plugin, you can easily embed and
promote your Facebook page without having to visit your site.
Promote your page by specifying it in your email
signature
One of the most visible places to
promote your page is in your inbox. Edit your email signature to include a
call to action and a link to your Facebook page.
Run a competition
Facebook contests can go a long
way toward getting likes. Use contest creation services to help you create
your campaigns to attract likes (or grab emails, attract fans, or whatever
number of ideas you might have).
What to post and when to post on Facebook pages
for business
In general, there are four main
types of posts that you are likely to post to your Facebook page:
- Photo
- Videos / Stories
- Text messages
- Links
While I would recommend
experimenting with different types of posts, video is by far the most popular
content format. According to Buzzsumo's 880 million Facebook posts by
brands and publishers, videos are on average twice as active as another post
types. If you're posting videos, don't forget to optimize them for mobile
use.
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| Facebook Statistics |
Videos, on average, get twice as
much engagement as other post types.
In terms of posting frequency,
changes in Facebook's algorithm have made researching this topic quite
difficult. The consensus seems to be to experiment as much as
possible. If you have fresh, interesting content to share on Facebook,
give it a try. Try testing your post-interval frequency per week so you
can quickly measure your results. In our experience, posting about once a
day is most effective.
That being said, we recommend
that you match your content. When your content is good, your audience will
start expecting it regularly. Even if you produce enough content to post
on your page once a day, try to stick to that schedule. Use social media
scheduling tools to help simplify this task by letting you schedule your posts
in advance.
There is no one-size-fits-all set
of the best watches to post on Facebook; your business may have different
best hours to post. You have to experiment to find the best time to
publish.
On average, the best time to post
is between 12:00 and 13:00 on weekends, and 13:00 - 16:00 on Thursday and
Friday.
How to understand what works and what doesn't
Once you've shared your first
content on a Facebook business page, you'll see an Insights tab at the top of
the Facebook menu, between Notifications and Publishing Tools. This is
what Facebook Insights looks like.
At the top of the Insights page,
you will see your stats such as Page Likes, Reach, and Engagement for the week,
as well as comparisons to the same stats from the past week.
All useful sections in the
Insights menu:
- Overview
- ads
- Subscribers
- Likes
- Coverage
- Page Views
- Publications
- activity
- Movies
- Video
- Stories
- Users
- Posts
- API
Subscribers block:
One of the most useful Insights
features are the Pages of Interest section at the bottom of the Overview
page. Adding other pages you want to track is a great way to get research
results from your competitors and get inspiration from how other pages are
selling themselves. To add a page, simply click the Add Pages button at the top
of the section.
Find the title of the page you
want to view, then add it to your watch list. After adding a page, you can
click on the page name in the Insights dashboard and you will see an overview
of their best posts of the week.
Facebook Insights helps you plan
and analyze your Facebook posts so you can drive more traffic and activity to
your page.
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