Affiliate Marketing - A Quick Guide - Pros and Cons

Affiliate marketing is the process of earning a commission by promoting other people's (or company's) products. Features, Advantages, and Disadvantage

Affiliate Marketing - A Quick Guide - Pros and Cons

Affiliate marketing is a form of partnership cooperation via the Internet between producers/creators and promoters, to achieve mutual interests.

  • The interest of the producer-creator is to sell a product, service, service, or any other form of value and make money in the process.
  • The interest of the promoter is to make money.

The system works very simply.

Let's say you are in the role of an affiliate, you choose the products or services you want to promote and for each purchase that is the result of such a promotion, you earn a certain commission. The commission can range from just a few percents of the product price, up to 30% or even 50%, and in some cases more than 50% of the product price. You can get involved in affiliate marketing as a producer - creator or as a promoter. Most people in affiliate marketing want to get involved as promoters and make money. So I will continue to focus mostly on that throughout the text.

A rough sketch of the affiliate marketing business model

    Features, Advantages, and Disadvantages of Affiliate Marketing

    Features:- low risk and small initial capital

    • Affiliate Marketing is not for everyone
    • A lot of effort and work, but very profitable
    • Requires a lot of knowledge and expertise
    • Unlimited earnings

    Advantages: - very low risk

    • Affiliate Marketing is very low initial costs
    • No need to create your products, nor to own products that are promoted
    • No need to worry about the delivery of products or services, shipping costs, postage, complaints, and the like.
    • Great potential for passive earnings
    • Unlimited earnings This job is accompanied by constant learning, improvement in digital marketing, creative writing, and expression.
    • Which ultimately results in the possibility of changing occupations or jobs.

    Disadvantages of Affiliate Marketing

    The first 6 months the earnings are small or insignificant (depending on the market and niche)

    • Affiliate Marketing takes a lot of time to create content
    •  It takes patience, continuous effort, and work. 
    • You need to know SEO, web design, content writing, email marketing, and sales psychology.
    • There is no control over such income ( you are dependent on Google algorithm, affiliate program, commissions ) sometimes I can simply abolish them.
    • A table with the characteristics, advantages, and disadvantages of affiliate marketing

    How to Start Affiliate Marketing

    Affiliate marketing most useful tips

    To make money from affiliate marketing you need to find a way to get interested people to the offers you are promoting. These offers are almost always online. And they are found on websites from the manufacturer, creator of the product or service you are promoting.

    Affiliate Link

    For the system to work and know who the customers who bought the product with your promotion are, there is something called an affiliate link. So the system records sales that have occurred through that unique affiliate link and so knows which partner is in charge of which sales. An affiliate link is a link like any other, only it contains your ID number. It is a unique number given to each partner in an affiliate program. Something like indexation. In this way, earnings are recorded using this affiliate link.

    Let's say you know exactly how much your earnings are per 10 sales if the commission is 35%.

    Web Cookie

    Something else is important. And that's a web cookie. Cakes.

    Cookies record visits via a web browser. Cookies have a certain duration. Let's say 90 days from the day a visitor came through your affiliate link to a product manufacturer's website that uses their own or someone else's affiliate service as a way to sell their product. What does that mean? This means that if within those 90 days a visitor buys a product that you are promoting, you will earn a commission.

    They don't have to buy right away when they click on a link and come to a website or webshop. I already bought a lot anytime within those 90 days as long as web cakes are valid. I just gave an example of 90 days. Each affiliate program has its own rules, as well as the duration of web cookies. Somewhere they last even 180 days or are unlimited. Of course, there is a small trick. If the user deletes cookies from his web browser, and then makes a purchase of the product you are promoting on the manufacturer's website, then you do not earn commissions.

    Only if he clicks on your affiliate link again and make the purchase immediately. But you don't have to worry much about it... Let's now see how to bring interested people to the offers you are promoting. Because that's key to success in this business.

    Affiliate Marketing for Beginners

    Affiliate marketing as a source of earnings and additional income over the internet is quite slow. It takes a lot of time because you have to create, we can say a " gathering place " of interested and future customers who would like to buy what you are promoting.

    So, a small note! You never call, you don't hear, you don't offer, etc.

    So it is a very pleasant and easy job. There is almost no stress in it, only if you create it yourself. This is where earnings come from even when you are sleeping, or you are somewhere completely away from the computer.

    This gathering place is your website or blogIt can also be a social media profile or a Youtube channel.

    Especially Youtube has been very popular in recent years. Therefore. Your main task is to create a website that will benefit your target audience. The site must have a considerable number of visitors for one of them to buy or order something through your affiliate links.

    In the beginning, you shouldn't focus on earnings and profits at all - you could already hear that somewhere. Rather, the focus should be on users and content creation. That is why Affiliate marketing is quite slow when it comes to starting to make money.

    You need to first create a site that is worth something and then start slowly inserting affiliate links into that content and only for what makes sense. And there is no need to exaggerate in this. It is known that Google spends a huge amount of money ( billions ) every year on paying fines for manipulation and domination. And yet it is not difficult for them at all.

     Earnings in Affiliate Marketing

    How much money you make this way depends mostly on the amount of commission and how much web traffic you manage to bring to your affiliate links or affiliate banners.

    In a foreign market, earnings can be measured in tens of thousands of dollars. For well-done affiliate projects and websites. Here are a few examples, so see for yourself. These are also good guidelines on how to do this job. Affiliate Marketing - Business or Just An Additional Source Of Income?

    There are many affiliate programs on the market. For various niches and industries. In Croatia, some companies have their affiliate programs through which they sell their products or services. There may have been more before, but a good portion of them either failed or discontinued their affiliate programs.

    Let's say tourism and hospitality, and tourist accommodation. Web hosting is the most common. It is extremely important to choose a good niche, even a micro-niche. That the part about choosing a niche I've already covered in it seems to me two texts, so see more about it on the links.

    • What to sell and make money online - how to find a micro-niche.
    • How to make money online without cheating

    There may be a need to separate and write a separate article and make an example of choosing a profitable niche. Because if you miss a niche, all your work will most likely be in vain or will not be profitable. Because you have to do a lot of things ( both time and money ).

    Let's say Amazon, in my estimation is better for the USA market. I don't know how many local people order and buy online from Amazon.

    How To Make An Affiliate Page Or Blog Through 5 Steps

    Just briefly through the steps:

    1.     Choose a sufficiently profitable niche without much competition ( most important)

    2.     Do detailed keyword research for the production of content and web materials

    3.     Create a website properly optimized for Google search engine

    4.     Produce quality content for users for at least a year

    5.     Track statistics and traffic on the website

    6.     According to user feedback offer products or services through an affiliate marketing

    7.     Consider additional sources of visitors for the site ( social networks, paid advertising, portals, other sites, and blogs )

    5 Most Valuable Tips for a Successful Affiliate Project

    Focus on Writing Quality Content

    The simple rule by which you should be guided is:

    A website that makes money through affiliate marketing at first glance should not reveal this at all.

    This should be just a useful website for the average user.

    From 2020 onwards, start throwing out

    • Bad content
    • Pop-up windows
    • Poor quality banners (they are good to an acceptable extent fine)
    • Poor quality and irrelevant offers
    • Bad ads

    All unnecessary elements that spoil the user experience

    Affiliate links should be in the right place in the content and should not differ at all from other types of links. The user comes to the page in search of the information he is looking for. This is exactly what you need to get on the page.

    Anything for which there is no need to create content can be recommended by affiliate marketing by placing affiliate links in the content. Producing quality content is the first level of value for visitors.

    Application of Email Marketing

    Email marketing is another level of value for web visitors. Through email marketing, you can also offer visitors valuable and useful content that they are looking for and want. Only in this case, such content is not available on the website but is distributed in emails that the visitor receives in his e-mail box after logging in to download such content with his email address. Furthermore, through email marketing, useful services, and products can be effectively recommended through affiliate links. This the way you create a separate space for affiliate earnings because you redirect web traffic to the email list. Which is very smart.

    Optimize Conversions for Even More Sales

    With web search engines you can get a certain number of searches for a particular query. The only solution is to further write new content or gradually optimize existing content to rank better and thus get even more visitors.

    Also, you can further increase conversions. Increase the percentage of those who come to the blog to buy a service or product that we promote through affiliate marketing. This method of optimization is called optimization conversion ( eng. CRO - conversion rate optimization ).

    This is done by changing certain elements on the website or blog. And, by testing how those changes affected the conversion rate. We leave those changes that affected the increase in conversion, while we discard all the changes that affected the decrease in conversion.

    Using a Larger Number of Affiliate Programs

    For one niche, you can choose several different affiliate programs that have relevant services and products for your target audience. For example, there are various ready-made solutions for creating websites that have affiliate programs.

    These are, for example:

    • WordPress themes
    • WordPress plugins
    • Email marketing
    • Landing site
    • Sales pages

    Creating Additional Web Traffic Sources

    In addition to Internet search engines, you can bring visitors from other sources. Which is smart to have a few different sources of web visits. If problems occur with one, there are other ways to reach visitors.

    You can include:

    • Google ads campaigns
    • Facebook ads campaign
    • Youtube channel
    • Branding
    • Other useful social networks
    • Forums
    • Guest posting
    • Advertising on specialized and relevant portals

    Best Affiliate Programs On The Internet

    The most popular affiliate marketing program is Amazon, which has expanded this way of web sales. Various websites and bloggers post affiliate links from Amazon for the products they are looking for to earn a commission by purchasing those products.

    In addition to Amazon, here are some more popular programs

    Affiliate Marketing - Scam or Legal?


    You cannot pay the earnings from domestic programs to the current account, but through a work contract to a giro account. This brings with it certain benefits to the state.

    I hope you found this useful.

    I have described what is most important in this business or business. Everything else about technical things can be found on the internet. I have listed one home forum where I am a personal member and I can confirm that it is a place where you can learn and see many things first hand from people who have been dealing with the internet for years.

    If you have questions feel free to comment below.

    Good luck, future affiliates.

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