Affiliate Marketing - A Quick Guide - Pros and Cons
Affiliate
marketing is a form of partnership cooperation via the Internet
between producers/creators and promoters, to achieve mutual interests.
- The
interest of the producer-creator is to sell a product, service, service,
or any other form of value and make money in the process.
- The
interest of the promoter is to make money.
The system works very
simply.
Let's say you are in the
role of an affiliate, you choose the products or services you want to promote
and for each purchase that is the result of such a promotion, you earn a
certain commission. The commission can range from just a few percents of
the product price, up to 30% or even 50%, and in some cases more than 50% of
the product price. You can get involved in affiliate
marketing as a producer - creator or as a promoter. Most people
in affiliate marketing want
to get involved as promoters and make money. So I will continue to focus mostly
on that throughout the text.
A rough sketch of the affiliate marketing business model
Features, Advantages, and Disadvantages of Affiliate Marketing
Features:- low risk and small initial capital
- Affiliate Marketing is not for
everyone
- A
lot of effort and work, but very profitable
- Requires
a lot of knowledge and expertise
- Unlimited
earnings
Advantages: - very low risk
- Affiliate Marketing is very
low initial costs
- No
need to create your products, nor to own products that are promoted
- No
need to worry about the delivery of products or services, shipping costs,
postage, complaints, and the like.
- Great
potential for passive earnings
- Unlimited
earnings This job is accompanied by constant learning, improvement in
digital marketing, creative writing, and expression.
- Which
ultimately results in the possibility of changing occupations or jobs.
Disadvantages of Affiliate Marketing
The first 6 months the
earnings are small or insignificant (depending on the market and niche)
- Affiliate
Marketing takes
a lot of time to create content
- It
takes patience, continuous effort, and work.
- You
need to know SEO, web design, content writing, email marketing, and sales
psychology.
- There
is no control over such income ( you are dependent on Google algorithm,
affiliate program, commissions ) sometimes I can simply abolish them.
- A
table with the characteristics, advantages, and disadvantages of affiliate
marketing
How to Start Affiliate Marketing
Affiliate marketing most
useful tips
To make money from
affiliate marketing you need to find a way to get interested people to the
offers you are promoting. These offers are almost always online. And they are
found on websites from the manufacturer, creator of the product or service you
are promoting.
Affiliate Link
For the system to work and
know who the customers who bought the product with your promotion are, there is
something called an affiliate link. So the system records sales that have
occurred through that unique affiliate link and so knows which partner is in
charge of which sales. An affiliate link is a link like any other, only it
contains your ID number. It is a unique number given to each partner in an
affiliate program. Something like indexation. In this way, earnings
are recorded using this affiliate link.
Let's say you know exactly
how much your earnings are per 10 sales if the commission is 35%.
Web Cookie
Something else is
important. And that's a web cookie. Cakes.
Cookies record visits via a
web browser. Cookies have a certain duration. Let's say 90 days from the day a
visitor came through your affiliate link to a product manufacturer's website
that uses their own or someone else's affiliate service as a way to sell their
product. What does that mean? This means that if within those 90 days
a visitor buys a product that you are promoting, you will earn a commission.
They don't have to buy
right away when they click on a link and come to a website or webshop. I
already bought a lot anytime within those 90 days as long as web cakes are
valid. I just gave an example of 90 days. Each affiliate program has its
own rules, as well as the duration of web cookies. Somewhere they last even 180
days or are unlimited. Of course, there is a small trick. If the user
deletes cookies from his web browser, and then makes a purchase of the product
you are promoting on the manufacturer's website, then you do not earn
commissions.
Only if
he clicks on your affiliate link again and make the purchase
immediately. But you don't have to worry much about it... Let's now
see how to bring interested people to the offers you are
promoting. Because that's key to success in this business.
Affiliate Marketing for Beginners
Affiliate
marketing as a source of earnings and additional income over the
internet is quite slow. It takes a lot of time because you have to create,
we can say a " gathering place " of interested and future customers
who would like to buy what you are promoting.
So, a small
note! You never call, you don't hear, you don't offer, etc.
So it
is a very pleasant and easy job. There is almost no stress in it, only if you
create it yourself. This is where earnings come from even when you are
sleeping, or you are somewhere completely away from the computer.
This
gathering place is your website or blog. It can
also be a social media profile or a Youtube channel.
Especially Youtube has
been very popular in recent years. Therefore. Your
main task is to create a website that will benefit your target audience. The
site must have a considerable number of visitors for one of them to buy or
order something through your affiliate links.
In the
beginning, you shouldn't focus on earnings and profits at all - you could
already hear that somewhere. Rather, the focus
should be on users and content creation. That is why Affiliate
marketing is quite slow when it comes to starting to make money.
You need to first create
a site that is worth something and then start slowly inserting affiliate links
into that content and only for what makes sense. And
there is no need to exaggerate in this. It is known that Google spends a
huge amount of money ( billions ) every year on paying fines
for manipulation and domination. And yet it is not difficult for them at
all.
Earnings in Affiliate Marketing
How much money you make
this way depends mostly on the amount of commission and how much web traffic
you manage to bring to your affiliate links or affiliate banners.
In a foreign market,
earnings can be measured in tens of thousands of dollars. For well-done
affiliate projects and websites. Here are a few examples, so see for
yourself. These are also good guidelines on how to do this job. Affiliate
Marketing - Business or Just An Additional Source Of Income?
There are many affiliate
programs on the market. For various niches and industries. In Croatia, some
companies have their affiliate programs through which they sell their products
or services. There may have been more before, but a good portion of them
either failed or discontinued their affiliate programs.
Let's say tourism and
hospitality, and tourist accommodation. Web hosting is the most common. It
is extremely important to choose a good niche, even a micro-niche. That
the part about choosing a niche I've already covered in it seems to me two
texts, so see more about it on the links.
- What to sell and make money online - how to find a
micro-niche.
- How to make money online without cheating
There may be a need to
separate and write a separate article and make an example of choosing a
profitable niche. Because if you miss a niche, all your work will most
likely be in vain or will not be profitable. Because you have to do a lot of
things ( both time and money ).
Let's say Amazon, in my
estimation is better for the USA market. I don't know how many local people
order and buy online from Amazon.
How To Make An Affiliate Page Or Blog Through 5 Steps
Just briefly through the
steps:
1. Choose
a sufficiently profitable niche without much competition ( most
important)
2. Do detailed keyword research for the production
of content and web materials
3. Create a website properly optimized for Google
search engine
4. Produce quality content for users for at least a
year
5. Track statistics and traffic on the website
6. According to user feedback offer products or
services through an affiliate marketing
7. Consider additional sources of visitors for the
site ( social networks, paid advertising, portals, other sites, and
blogs )
5 Most
Valuable Tips for a Successful Affiliate Project
Focus on Writing Quality Content
The simple rule by which
you should be guided is:
A website that makes
money through affiliate marketing at first glance should not reveal this at
all.
This should be just a
useful website for the average user.
From 2020 onwards, start
throwing out
- Bad content
- Pop-up windows
- Poor quality banners (they are good to an acceptable extent
fine)
- Poor quality and irrelevant offers
- Bad ads
All unnecessary elements
that spoil the user experience
Affiliate links should be
in the right place in the content and should not differ at all from other types
of links. The user comes to the page in search of the information he is
looking for. This is exactly what you need to get on the page.
Anything for which there
is no need to create content can be recommended by affiliate
marketing by placing affiliate links in the
content. Producing quality content is the first level of value for
visitors.
Application of Email Marketing
Email
marketing is another level of value for web visitors. Through email marketing,
you can also offer visitors valuable and useful content that they are looking
for and want. Only in this case, such content is not available on the website
but is distributed in emails that the visitor receives in his e-mail box after
logging in to download such content with his email address. Furthermore,
through email marketing, useful services, and products can be effectively
recommended through affiliate links. This the way you create a separate
space for affiliate earnings because you redirect web traffic to the email
list. Which is very smart.
Optimize Conversions for Even More Sales
With web
search engines you can get a certain number of searches for a particular
query. The only solution is to further write new content or gradually
optimize existing content to rank better and thus get even more visitors.
Also, you can further
increase conversions. Increase the
percentage of those who come to the blog to buy a service or product that we
promote through affiliate marketing. This method of optimization is called
optimization conversion ( eng. CRO - conversion rate optimization ).
This is
done by changing certain elements on the website or blog. And, by testing how
those changes affected the conversion rate. We leave those changes
that affected the increase in conversion, while we discard all the changes that
affected the decrease in conversion.
Using a Larger Number of Affiliate Programs
For one
niche, you can choose several different affiliate programs that have relevant
services and products for your target audience. For
example, there are various ready-made solutions for creating websites that have
affiliate programs.
These are, for example:
- WordPress themes
- WordPress plugins
- Email marketing
- Landing site
- Sales pages
Creating Additional Web Traffic Sources
In addition to Internet
search engines, you can bring visitors from other sources. Which is smart to have a few different sources
of web visits. If problems occur with one, there are other ways to reach visitors.
You can include:
- Google ads campaigns
- Facebook ads campaign
- Youtube channel
- Branding
- Other useful social networks
- Forums
- Guest posting
- Advertising on specialized and relevant portals
Best Affiliate Programs On The Internet
The most popular affiliate
marketing program is Amazon, which
has expanded this way of web sales. Various websites and bloggers post
affiliate links from Amazon for the products they are looking for to earn a
commission by purchasing those products.
In addition to Amazon,
here are some more popular programs
Affiliate Marketing - Scam or Legal?
Legally.
You cannot pay the
earnings from domestic programs to the current account, but through a work
contract to a giro account. This brings
with it certain benefits to the state.
I hope you found this
useful.
I have
described what is most important in this business or business. Everything else about technical things can be found on
the internet. I have listed one home forum where I am a personal member and I
can confirm that it is a place where you can learn and see many things first
hand from people who have been dealing with the internet for years.
If you
have questions feel free to comment below.
Good
luck, future affiliates.