2020

Grow Your Income With Amazon Affiliate


Want to know what Amazon Affiliate marketing is? You must have heard a lot of exaggerations about how much money is made by Amazon-affiliated marketing. It is also possible that you have established a website and want to make money and become Amazon Associates.


Someone might buy a domain name with money, pay a hosting fee, hire a web designer to design a website, and find that the little money earned can't be paid back at all.

So, do you want to make money through Amazon Affiliated marketing?

About 40% of marketing professionals refer to affiliate marketing as the most desired digital skill. Among them, the Amazon affiliate marketing program is a good way to make money, that is, the Amazon Associates program.

Amazon Associates was one of the first Amazon affiliate marketing programs launched in 1996. The program has a record of developing solutions for more than 12 years. These solutions are suitable for website owners on Amazon. Developers and sellers make money by advertising a large number of products.

The associated Blogger and website can get commissions when customers click on the link and buy something. The Amazon Affiliate program is free to join and easy to use.

If a customer purchases a product on the link you redirected, you can get a commission, up to 10% of the product price.

Also, if you promote products such as gadgets, you can get up to 15% referral fees. The method is also very simple, write a review on the gadget and provide Amazon affiliate marketing links. Anyone who clicks on the link to purchase goods will automatically allocate a commission to you.
Geographical location is also a determinant of the target market. For example, if you are in the United States, then your target audience will be the US market and you need to associated with the US Amazon Partner Program. If you are in India, you need to register for Amazon Affiliate India.



    Why register for Amazon Affiliates?

    Amazon Associates is a platform for making money through Amazon-affiliated marketing (Amazon). Its main advantages are as follows:

    The brand is trustworthy

    Customers trust Amazon highly and do not hesitate to buy any products from them. In addition to being trustworthy, Amazon is also very convenient and users can easily access it. So this would be the best choice for new Associates and also for old candidates who Already associated with Amazon.

    The operation interface is very friendly

    Amazon Affiliate Marketing is easy to use. In order to facilitate the integration of websites and blogs, Amazon provides good software, widgets, linked images, and other related resources.

    High commission

    By promoting high-priced products such as gadgets and furniture, you can increase your chances of earning higher commissions.

    Earn commissions for additional purchases

    Consumers like to browse other products in the same category while shopping, which is also an opportunity to earn extra commissions. If consumers purchase other products through the link (in addition to the products you recommend), the system will also determine that you will receive additional commissions.

    Make the most of the festival

    Holidays are a good time to earn extra commissions. During the holiday season, participation and conversion rates will increase dramatically. Grasp Amazon's various festivals and promotions, and you may make a lot of money.

    What do I need to make money through Amazon Affiliate Marketing?

    Learn some basic HTML knowledge

    To reduce costs, you need to learn some basic HTML. It does not matter whether the site is placed by you, it is important to know how to insert images, create hyperlinks and text formatting.

    Choose a Niche

    Since you are going to make a lot of product reviews and recommendations for Amazon-affiliated marketing, you must choose a topic of interest or knowledge in a certain field. It is recommended to choose one that you are interested in and good at. For example, girls choose beauty products, and boys choose sports, because if you don’t like the theme you’re not good at, you may not be motivated to do it.

    Choose a domain name

    All marketers, who already associated with Amazon know the importance of Keywords, try to be as rich as possible to facilitate SEO. Think about it differently, and consider what keywords people will search to find your website from the user's perspective.

    Register the domain name of your choice

    If you are not good at network technology, you can register a domain name on the hosting service website. If you want to save money, choose a cheaper technology supplier.

    It doesn't cost much to use one or two sites, but if you manage a dozen or twenty sites at the same time, it will be difficult. Domain name companies like GoDaddy have excellent domain management tools that are more affordable, charging less than $10 per year.

    Set up web hosting for your website

    This is the part where people make mistakes the most. You don’t need to spend up to $10 per month for web hosting. Some companies have unlimited domain names and charge as low as $4 per month, which means you can run multiple sites in the same package.

    Install Blog Software

    Installing a blog plug-in can provide the site with the required structure to make it easy to publish new content. WordPress blog is a good choice, easy to install, use, or open-source, and powerful. Just follow the instructions after downloading them.

    The website should be attractive

    WordPress provides a lot of templates, save your design, for managing your website without pressure.

    Set category

    Create subcategories on most blog software to organize entries. Visitors can use this to narrow the search scope.

    Go to Amazon and register as an assistant

    It is not difficult to start using Amazon Affiliate Marketing. All you need to do is go to amazon and click the Join Associates button and the bottom of the page. So far, although there is no content, your website should be established. Of course, the platform also needs to manually review the website before it can be approved.

    Create a blog post link/bookmark

    Two important links are needed to simplify. The first is the blog posting link, which is located at the bottom of the blog software publishing page written as "bookmarklet". Click the link while holding down the mouse and drag it up to the "Link" toolbar on the browser you are using. This way you can use a mouse click to blog the product.

    Create your first link

    Log in to your Amazon Associates account and find the product you want to view, then use Site Stripe (the gray stripe at the top of the screen when you log in) to get a personalized link to that product. There are also many options for creating banners and links.

    Post your comment on the blog

    After you finish writing the comment, the next step is to post the comment in real-time by clicking on the blog that posted the link (on WordPress, you see it as the Press It! Icon).

    If you are using WordPress, you will see two link codes on the posting form.

    • The first ending is "Associate Build-A-Link> ". Delete everything up to this point.
    • The other part is a link to a product with Amazon Associate built-in.

    Therefore, continue to write your product review, choose the most appropriate category for it, and click "Post".

    Build your website

    Before promoting your website, you need to make sure that there is enough content there. You need to write several product reviews, with 2-3 reviews in each category created. You may also need to categorize news, articles, comments, and other categories related to the topic. The more content on your website, the better. The amazing thing is that when you write all this content if you turn on the notification, the search engine will automatically receive the notification, as mentioned earlier.

    Promote your website

    If you are having your website and already associated with Amazon then you have to promote your website. The most effective free way to solve this problem is to let other bloggers who write on similar topics know about your blog, and you can also participate in online communities and forums to discuss your topics with others.

    How to increase the sales of Amazon affiliate marketing?

    Publish links regularly to optimize your income

    This requires you to find creative ways to incorporate product recommendations into blog posts while still giving the impression that readers are provided with expertise on the subject.

    It should be noted that the Amazon-affiliated program links provided by Amazon are valid within 24 hours after a potential buyer clicks, which means they expire after 24 hours, and fresh links provide an opportunity to make money.

    Establish links to several products over time

    You will get all Amazon advertising costs for your purchase, not just advertising products. This means you need to make sure that people use their link on Amazon so that they can use your referral link to make a complete purchase.

    You can use the referral link to send information via email or family

    If they use your referral link within 24 hours, you can earn commissions for anyone except you. One tip here is that you can trade referral links with family and friends and use their links to make your purchases, and ask them to do the same so that you can share the loot. This may not be the main way to make money in an Amazon-affiliated program run by Amazon, but it can help you build commissions.

    Add the widget to your site

    You can add widgets and online stores from the Amazon Associates program to your website template. Make sure to list various recommended products in the sidebar.

    Promote products worth more than $100

    Products with higher prices will bring you higher commissions. Therefore, please make sure you recommend such products.

    Use checklist

    Make a list of recommendations for new topics every month because they are valuable to your readers and potential customers.

    Use Amazon Associate links to post seasonal content

    Obviously, during the Christmas period, people tend to buy more products, so release recommended products before this period to take advantage of the sales that will be made in Amazon-affiliated marketing. It’s best to start creating a seasonal timeline for blog posts as early as possible. There are several holidays, so you can plan to increase sales and earn commissions through the Amazon Associates program.

    The-tools-and-modules-of digital-marketing
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    Optimize your website or blog

    Optimize your website or blog to understand what adjustments to make to increase coverage. You can use some ready-made SEO analysis tools.

    Win the trust of customers

    All marketers, who already associated with amazon believe to make true and detailed reviews of the products and services you care about. When reviewing products or services, please make sure to answer all possible and related questions that customers may have about the product.

    Use "Buy Now" CTA

    many promotions or reviews you propose, all your efforts will be incomplete without a clear CTA. Many of us, who already associated with amazon did this mistake. You have to add a clickable "Buy Now" button to bring the reader directly to the Amazon Store Page.

     Google Analytics The complete tutorial

    "Google Analytics" is a website traffic statistics analysis tool officially released by Google. It is also the most powerful of the same type of SEO tools. There is no one; it is recommended to all operating foreign trade websites and doing Used by Google SEO users. This article will teach you how to analyze website traffic data and how to use Google Analytics.

    " To maintain the quality of this article, GA has been used in place of Google Analytics. So, don't be confused."



      What is Google Analytics

      GA is a website statistical analysis tool. You can monitor and track the performance of the website in real-time, including traffic and user visits. As a product officially released by Google, its functions are very rich and powerful. This will not only count the overall traffic situation of the website but also give specific traffic. It, allows you to clearly understand the details of the website. Since it was launched in 2005, this tool has been provided to users for free, just open an account. Easy to use and free, This occupies more than 70% of the traffic statistics market.

      How does GA measure website traffic data? This code contains a unique GA ID (website identification number) corresponding to the website. The format of this ID is generally in this style: UA-XXXXXX-X. GA can collect the real-time traffic of the website, path, and interaction of users to the website.

      It should be noted that the statistical function of GA will track user behavior. The European Union officially promulgated GDPR (General Data Protection Regulation) regulations on May 25, 2018, to protect user privacy on the Internet. therefore, if your website needs to face European users, you need to add relevant functions to the website to let users know and can Freely choose whether to block the Google statistics function; otherwise, your website's performance in the European region may be easily affected or even punished. Because of this, users of our website do not need to worry, the website already contains related functions, you can check the website service page for details.

      Why recommend GA

      Running a website is like running a company. To run a company well, you need to understand the personnel structure and capital flow. In the same way, if you want to run a website well, you need to pay attention to the website traffic. You may have created a good website; however, if you don’t know who your website visitors are, where they come from, which pages they visit, how long they stay on your website, and they leave The reason and timing of your website is likely to happen that you spend a lot of time and energy on the website, but target the wrong audience. Besides, you need to know which pages or articles on your website are most popular with everyone. Publishing more such content is likely to help your website get more visitors and increase conversion rates.

      These are exactly where GA can help you. It allows you to clearly understand your website traffic, so you can know how to improve website performance and further increase your website’s conversion rate.

      What statistics can you get through Google Analytics

      • How many people have visited your website, and how many people have been browsing your website content after clicking on the landing page?
      • Who are your website visitors? Based on their interactive behavior on your website, what can you learn from it?
      • Can your website provide a good experience for both mobile and PC users?
      • Which pages on the site perform best? What needs to be strengthened?
      • How do visitors find your website (search engine, another website, advertisement, etc.)?
      • Does anyone land on your website/click on one of your marketing pages?
      • How exactly do visitors interact with the website? The order of browsing from one page to another?

      Explanation of common terms in Google Analytics

      Before actually using the GA tool, we'd better understand the meaning of related words first, so that we can get started with this tool faster.

      • Users-users who visit the website; you can check how many users have visited at least one page of the website during the selected date range.
      • Reports-GA provides more than 50 free reports and can create custom reports to help you analyze website data, count traffic, and record visitor behavior. The data graph is one of the common report forms.
      • Sessions-the interaction between website users and the website.
      • Traffic Sources-Shows how users access your website. Access channels include Organic Search, Social Media, Paid Search, Referral, and Direct Input Website access (Direct).
      • Campaigns-Track the specific ways users discover websites. For example, GA can track traffic generated by Google Ads advertising campaigns.
      • Pageviews-The total number of pages viewed by visitors during the selected date range.
      • Bounce Rate-Within the selected date range, the percentage of sessions in which users only visited one page on the website and exited without other interactions.
      • Audiences-custom user groups. Create these user groups to help identify specific types of users in GA reports, remarketing efforts, Google advertising campaigns, and other Google webmaster tools.
      • Conversions & Goals-A user interaction can be defined as a goal to measure business value. For example, a user completes an online purchase or views a contact information page. Conversions represent the number of times a website user completes a defined goal.
      • Funnels-the path the user takes to complete the set goal.
        Explanation of common terms in Google Analytics
        Explanation of common terms

      How to activate Google Analysis tool

      If you are a Google SEO customer on our site, you can skip this step directly. We have already activated this tool for you. Just visit it directly. The visiting address is here

      Open Google Analytics Analysis Tool
      Open Analysis Tool


      Register a Google account

      To use Google Analytics, you must first have a Google account. If you are already using Google Ads, Gmail, Google Docs, Youtube, or any other Google products, you can log in to GA with the same account. If you do not have an account, you need to register one first.

      Set up the account

      Log in to your Google account, then open the aforementioned GA URL, and click "Free Open":

      Set up Google Analytics account
      Set up account


      Create an account, perform account settings, and customize the account name:

      Account data sharing settings control how to share your GA account data with other Google products and services. By default, you can select all of them, and then click "Next":

      There are three types of objects to be analyzed: website, App, and a combination of the two. Foreign trade websites only need to measure website data, so here we only select websites as the analysis object and click "Next" after confirming:

      Website, Mobile App, Both
      Website, Mobile App, Both

      Media resource settings fill in the website name, URL, select the industry category and report time zone, pay attention to whether the beginning of the URL is http or https should be selected correctly, otherwise, the statistics will not be available; after filling in, click the "Create" button:

      Media Resource Settings
      Media Resource Settings


      Check to accept the GA terms of service agreement, and then complete the account creation settings:

      Set up email notification

      According to your own needs, check the pop-up email notification option. Google will occasionally send emails to inform about the latest developments in GA. After selecting, save it:

      You can choose whether to download and use the GA mobile application. Generally, you don’t need it. The desktop application is the most convenient:

      Get the tracking code

      After the above steps, you can see the tracking code corresponding to the target website, copy and save the entire code:

      Get tracking code
      Tracking Code

      Install the tracking code on the corresponding website

      If you want GA to be able to count all the traffic on your website, you must install the previously obtained tracking code on all pages. Different types of websites have different ways of installing codes because many foreign trade websites are built by WordPress, here is an example of a WordPress website.

      Some WordPress websites, such as the foreign trade website built by us, have reserved the GA tracking code to add an entry, just add the obtained code directly. If there is no such entry, it can only be achieved by manually adding it to the relevant file or using a plug-in. Based on the principle of not using plug-ins without plug-ins (too many plug-ins will affect website loading speed), here is how to add them manually.

      First, log in to the backend of the WordPress website and find the Appearance setting in the left sidebar and go to Appearance> Editor (website file editor):

      Appearance Editor
      Appearance Editor


      If you are using this function for the first time, it will prompt you to note that changing files indiscriminately may cause errors in the operation of the website. Just click on it to be clear. In the right sidebar of the jump interface, find the header.php file and click to select it:

      Then, find the tag in the content edit box on the left, and at the cursor in front of this tag, copy and paste the GA code obtained before. Finally, click the "Update File" button to update the file.

      Update File
      Update File


      Since then, GA has been successfully opened. It is also very simple to verify. Visit the website yourself and check whether the visit is recorded in GA after a while. If not, then check where the above steps are not set correctly, and set it again.

      How to use Google Analytics

      Know the account structure

      To view GA data, you must first correctly select the corresponding account. At the top of the GA interface, you can find the data source entry:

      Data Sources
      Data Sources


      Click to enter, you can view all GA accounts and the corresponding media resources under each account:

      Media Resources
      Media Resources


      Analytics (analysis) account: This is a large category, which can contain multiple websites.

      Media resources and applications: Each GA account must have at least one media resource, which is a website. Each website corresponds to a unique tracking code.

      Data View: This is the statistical data we finally see. A website can be configured with multiple views, the most comprehensive is all website data views.

      Setting goals

      By setting goals, GA can track important interactions between users and the website. Take a foreign trade website as an example. When a customer has seen a product on the website and has a certain interest in buying, he will most likely communicate with you through the contact information; the customer will generally find the contact information on the contact page.

      To set up goals, we have to use the management function of GA and click on the "Management" option in the left sidebar of the interface:

      Find the "Goal" setting under "All Site Data":

      Goal Settings
      Goal Settings


      Next, we start adding new Goal:

      Google Analytics comes with many target templates for us to choose from, or we can define our own. For foreign trade websites, we generally want customers to send us an inquiry or contact us. In the existing templates, you can find "Inquiry>Contact Us", which is more in line with our needs, click and continue.

      Goal Set Contact Us
      Goal Set Contact Us


      In the goal description of the second step, we need to set the goal name and select the goal type. As mentioned earlier, the target object we need to count is the customer who visits the contact page, so here we choose the target type as "Destination URL", and then continue.

      Selected Target Type
      Selected Target Type


      Finally, we need to set the target details and save them. You need to pay special attention here. Do not fill in the complete URL in the URL field, but fill in the remaining URL after removing the domain name prefix. There are also two optional options "value" and "funnel", and then continue to explain.

      Value option, after opening, you can customize the value of each goal completed:

      Value Option
      Value Option


      The funnel selection can count the user's process of completing the goal. For example, when accessing the contact page. Goal setting completed.

      Site search statistics

      When a user visits a website, they do not find the information they need for the first time, and this website provides an in-site search function. Then, this user is likely to use the site search function to search for the desired information. Statistics on the search data on the site can help us better understand the needs of our customers and publish content that is more popular with users during the operation of the website. To use this statistic, your website must have an on-site search function, such as those built by us.

      Find "Data View Settings" in "Management" and click to enter:

      Open "Site Search Tracking", fill in the correct "Query Parameters", and then save:

      Site Search Tracking
      Site Search Tracking


      The query parameters of our website are all s. The way to confirm the query parameters is to search the website and check the characters in the URL. For example, searching for the word SEO on our official website, the displayed URL is as follows:

      Home Dashboard

      The GA that has just been activated doesn’t have any data. GA will collect and count website data only when you activate it. Therefore, it is recommended to check the data again after a week or two for accounts that have only been opened. Every time we enter GA or click the small house logo on the left side of the interface, we will come to the home dashboard interface. Here, we can have an overview of the entire website data.

      User, session, bounce rate, and frequent sessions and Number of real-time active users:

      Google Analytics Home Dashboard
      Home Dashboard


      View the detailed report

      Although, the above data is sufficient for most websites; GA can still provide more detailed statistical analysis reports. We can find the access to these detailed reports in the left sidebar, including the real-time, audience, traffic acquisition, behavior, and conversion.

      View detailed Google Analytics Report
      View detailed GA Report


      Real-time reports

      The real-time report, as the name suggests, is the traffic statistics analysis report of the website at the current time. It mainly includes data information such as how many active users are on the website, page views, user referral sources, popular active pages, popular social traffic, and traffic source regions. This report is mainly for the use of websites with large traffic, and general websites are not very meaningful.

      Audience Report

      Audience reports can provide us with detailed information about website visitors. We can view information such as the number of users and the number of sessions on the website in a specific period, which can be viewed in stages by the hour, day, week, and month. We can also see the ratio of new and old visitors. Also, more detailed information, such as which countries and regions the website visitors come from, which languages ​​are used, browsers used, and computer operating systems have corresponding statistics.

      In the upper right corner of the "Overview" interface, you can freely change the date range to view user data in different periods. You can also check the "Compare" function to compare reports in adjacent periods.

      For vocabulary that is not understood in the data, you can hover your mouse over the vocabulary, and Google will give the corresponding explanation:

      In addition to the statistical data mentioned above, the audience report can also view demographics, interests, geographic location, behavior, technology, mobile, and other detailed data.

      "Demographics" can view the visitor's age and gender release:

      If you have set goals before, you can observe which age group has the highest conversion rate. This information is more useful for Google Ads advertising promotion. When setting advertising targets, you can select the best age group for targeted promotion, which often results in a higher conversion rate. "Interest" statistics have the same effect.

      In "Location", you can view the language used by the visitor and which country they come from, as well as the corresponding target conversion rate:

      By comparing this information, if you find that the user conversion rate of Android devices is much higher than that of iOS users, you should focus on users who use Android devices when advertising.

      Traffic Acquisition Report

      In this report, we can view the specific traffic source channels of the website. The main channel methods are: natural search, paid advertising, external chain recommendation, and social media. Check "All Flows"> "Channels" to see the flow of each channel:

      Click "Source/Medium" to view the specific source distribution of traffic:

      In the very early version of GA, clicking on the "Organic Search" in the "Channel" can see which keywords have brought traffic to our website, but due to Google's encryption policy in 2013, we can only look at it. To "not provided":

      Is there a solution? Of course, and very simple, just connect the GA and Google Search Console (Google Webmaster Tools). Google Webmaster Tools is also a practical tool officially released by Google, which can be used to monitor website keywords. Combining the two, we can count the traffic caused by specific keywords in GA.

      Click on any item under "Search Console", such as "Query", and you will get an integrated prompt:

      Follow its prompts, click "Set up Search Console data sharing", and click "Adjust Search Console" on the resource interface that jumped to:

      Add the Search Console account that needs to be connected:

      Select the corresponding website:

      Pull down, find the save settings button, click "Save":

      Enter the query interface under Search Console again to view the keyword traffic and the corresponding keyword ranking information:

      Through the time bar above, you can freely select the time for query:

      Behavior Report

      The behavior report can show us what the specific interaction behavior between the visitor and the website is like. We can see which pages on the website are the most popular and have the most visitors, as well as statistics on the specific interaction behavior of visitors on the website, such as the use of site search.

      In addition to the statistical analysis of user behavior, the speed of the website can also be viewed in the behavior report:

      We have always emphasized that the loading speed of the website in the target area needs to be controlled within 3s, and the foreign trade website recommends using the US host. As you can see from the figure below, this website using US hosting is faster and more versatile except in Asia, which is slower.

      Conversion report

      In the conversion report, we can see the specific situation of the goal completion:

      Conclusion

      This Google Analytics tutorial covers the things that foreign trade websites need to know when using GA. Of course, there are still many functions that are not explained. Foreign trade websites with unexplained functions are not used much, and many of them correspond to online sales data. When you use GA statistical tools, you can refer to this tutorial to have a deeper understanding and application of GA through practical operations.

      Facebook Pages For Business
      Facebook Pages For Business

      Facebook pages for business are the key ingredient these days for branding nowaday. Today Facebook has over 2.2 billion monthly active users. Facebook is the most popular social network in many countries of the world, including Ukraine. Therefore, for business owners and marketers, this is a very powerful channel for connecting with the target audience, which has more than a dozen different tools: from getting traffic to the site to generating targeted applications for business.

      Many people who are just starting to use Facebook for their business do not know the differences between Facebook groups, Facebook pages for business, and even personal pages, not to mention the fact that there are still Facebook advertising accounts as separate components. There is no separate login (login and password) on the business page. To create a business page, you need to have a personal page, to which company pages are tied and access to other users (personal pages) can be provided.



        How to create the perfect Facebook business page

        Create Facebook pages for business in easy steps

        Complete Basic Business Information

        Follow the link: https://www.facebook.com/pages/creation or click Create Page from the drop-down menu in the upper right corner of the Facebook pages for business.

        Now, choose - "Community" or "Company" Since we are creating the Facebook pages for business, click Get Started in the Company or Brand field.

        Create business pages for facebook
        Create Business Pages for Facebook


        You will need to fill in several fields (some will appear only after you have selected a category):

        • Page title
        • Category
        • Address
        • Phone number

        Keep in mind that you can change the address, phone number, category (but not the name) later if needed.

        Add your profile photo and cover photo

        Next, Facebook will offer you to upload an avatar (profile photo) and a cover (cover photo).

        Add your profile photo and cover photo
        Add Your Profile Photo and Cover Photo



        Profile photo - 170 x 170 pixels

        This photo will appear as your icon every time you comment on a post or post it to the news feed. Ideally, upload your company logo. The ideal size for a profile photo is 170 pixels wide by 170 pixels high. Facebook will trim them to a round shape in ads and posts.

        Cover photo (cover, header) - 820 x 462 pixels

        A cover photo appears at the top of your page and provides a great opportunity to present a visual element that supports your brand, grabs attention, or evokes emotion in your visitors. The ideal size for a Facebook cover is 820 pixels wide by 462 pixels high.

        Facebook displays your header differently on desktops and smartphones: 820 pixels wide by 312 pixels high on desktops and 640 pixels wide and 360 pixels high on smartphones. If you want to use a single image that works great on both desktop and mobile, 820 pixels wide by 462 pixels high is optimal. In this case, you need to experiment with the location of the text.

        Hire a designer to do something incredible, or do it yourself to get started. You will be prompted:

        • Select a Video,
        • Upload Photo / Video,
        • Create Slideshow.

        You can use Canva, which is a very useful free Facebook cover photo tool that has many ready-made templates that look great.

        After you have uploaded your Facebook page profile photo and cover photo, you will be taken to the newly created Facebook pages for business!

        If you end up with an image that doesn't exactly fit the Facebook cover image, reposition the image by moving it up and down before clicking Save.

        Complete your page information properly

        Right in the middle of your new page, Facebook will show you some tips to complete the setup. When you click on View All Page Tips, a popup will appear with several steps to fill in your page information.

        In the future, to fill in information about the page, select "Settings" / "Page information" in the menu above and "Information" in the left tab.

        Here's what's important to fill in:

        • Description - Tell people what your page is about by placing 155 characters of information.
        • Categories - These will help people find your page. Choose up to three categories.
        • Contact Information - If you have a business phone number, website, and email address add them here.
        • Location - If you have a physical store/office, share your address here.
        • Hours - If you are only open during certain hours, enter them here.
        • More details - You can even specify a price range (optional)

        All this data will appear in the tab on the left "Information", where you will additionally add even more information, for example, your business history, awards, menus, etc.

        Complete your page information properly
        Complete Your Page Information Properly

        Here are two more tips:

        Create a username for your page

        This will make it easier for users to find your page and provide you with a custom URL that you can share with others (ex: fb.me/NewLead.Market). To do this, click in the "Information" tab, in the "General" section "Facebook username / Create @ username for the Page"

        Create a username for your page
        Create a Username for Your Page


        Add a button

        All Facebook pages for business has a prominent call-to-action (CTA) button under the cover. This is a great opportunity to get your page visitors to take action, such as sending you a message or learning more about your business.

        Add a button
        Add a button

        Customize Your Page

        There is a "Templates and Tabs" tab in your page settings. This tab allows you to customize the look at the page.

        Tabs are essentially different sections of your page, such as:

        • Services - showcase your services, tell people what you offer;
        • Shop - add your products there with detailed descriptions and promotions;
        • Reviews - Shows your page recommendations and allows people to write reviews;
        • Offers - post about discounts or promotions. People who have saved them will receive an automatic notification when they are about to expire;
        • Photos - Shows the photos posted on your page.
        • Videos - Shows the videos posted on your page
        • Events - Get more people to attend your events. Tell people about your plans. Create a Facebook event.
        • Publications - create publications with a specific frequency, create a media plan.
        • Info - displays information about your page
        • Groups - a list of groups that you have linked to this page

        You can decide which tabs you want to place and in what order. And to make things easier for you, Facebook has several templates that you can choose from.

        Each template has a default CTA button and tabs (that is, sections of your Facebook page) that you can view by clicking More. Here are the different templates:

        • Services
        • Company
        • Sites
        • Non-profit organization
        • Politicians
        • Restaurants and cafes
        • Purchases
        • Video
        • Standard

        Tip: If you have a Facebook group, you can link it to your Facebook page for more engagement.

        Add Contributors to Your Page

        If you plan on sharing your Facebook marketing responsibilities with your team, you need to provide access to different people with different roles.

        Here are the roles you can choose from:

        • Admin - full access to everything (you are the administrator by default).
        • Editor - Can edit the page, post, and post to the feed, create Facebook ads, see which admin created the post or comment, and view ideas.
        • Moderator - Can reply and delete comments on a page, post messages, see which admin created a post or comment, create announcements, and view ideas.
        • Advertiser - can see which admin created a post or comment, create ads, and view ideas.
        • Analyst - can see which admin created a post or comment and view ideas.

        To add contributors, go to your page settings under Page Roles. You can enter the name of any Facebook friend or a person who liked your page. Alternatively, you can enter the email address associated with your Facebook account.

        Publish Your First Post

        Add content to your page by posting a status update, link, photo, video, event, or milestone. New fresh content on your page will make it even more seductive when new visitors come to it.

        Your Facebook business page should be making awesome content for your followers and turning into something great.

        How to get the first 100 followers

        It might be tempting to immediately share your Facebook page with all your Facebook friends. Not so fast. Take a moment to strategize your plan and fill your page with content to make it look attractive. And so that your Facebook page has enough information about your business when visitors land on your page.

        For example, if you run a gym, you might want to share a few photos or videos of your gym for people who might be interested in seeing what your gym looks like. If you have a cafe, you can share your menu.

        Post three to five posts before inviting anyone.

        Then try one of the strategies below to reach your first 100 subscribers.

        Invite your friends to like your Facebook pages for business

        Facebook has a feature to invite your Facebook friends. On the right side of your page, Facebook offers a list of friends you might want to invite as subscribers. You can select specific friends from the list.

        After the invitation, your friends will receive a notification to visit your page.

        Invite your colleagues

        One of the ways to promote your page can be your colleagues. 

        Promote the page on your site

        Facebook offers a complete set of widgets and buttons that you can add to your site so that site visitors see and can navigate and subscribe to your page.

        One of the most common plugins is the Facebook Page plugin. With the page plugin, you can easily embed and promote your Facebook page without having to visit your site.

        Promote your page by specifying it in your email signature

        One of the most visible places to promote your page is in your inbox. Edit your email signature to include a call to action and a link to your Facebook page.

        Run a competition

        Facebook contests can go a long way toward getting likes. Use contest creation services to help you create your campaigns to attract likes (or grab emails, attract fans, or whatever number of ideas you might have).

        What to post and when to post on Facebook pages for business

        In general, there are four main types of posts that you are likely to post to your Facebook page:

        • Photo
        • Videos / Stories
        • Text messages
        • Links

        While I would recommend experimenting with different types of posts, video is by far the most popular content format. According to Buzzsumo's 880 million Facebook posts by brands and publishers, videos are on average twice as active as another post types. If you're posting videos, don't forget to optimize them for mobile use.

        Facebook Statistics
        Facebook Statistics

        Videos, on average, get twice as much engagement as other post types.

        In terms of posting frequency, changes in Facebook's algorithm have made researching this topic quite difficult. The consensus seems to be to experiment as much as possible. If you have fresh, interesting content to share on Facebook, give it a try. Try testing your post-interval frequency per week so you can quickly measure your results. In our experience, posting about once a day is most effective.

        That being said, we recommend that you match your content. When your content is good, your audience will start expecting it regularly. Even if you produce enough content to post on your page once a day, try to stick to that schedule. Use social media scheduling tools to help simplify this task by letting you schedule your posts in advance.

        There is no one-size-fits-all set of the best watches to post on Facebook; your business may have different best hours to post. You have to experiment to find the best time to publish.

        On average, the best time to post is between 12:00 and 13:00 on weekends, and 13:00 - 16:00 on Thursday and Friday.

        How to understand what works and what doesn't

        Once you've shared your first content on a Facebook business page, you'll see an Insights tab at the top of the Facebook menu, between Notifications and Publishing Tools. This is what Facebook Insights looks like.

        At the top of the Insights page, you will see your stats such as Page Likes, Reach, and Engagement for the week, as well as comparisons to the same stats from the past week.

        All useful sections in the Insights menu:

        • Overview
        • ads
        • Subscribers
        • Likes
        • Coverage
        • Page Views
        • Publications
        • activity
        • Movies
        • Video
        • Stories
        • Users
        • Posts
        • API

        Subscribers block:

        One of the most useful Insights features are the Pages of Interest section at the bottom of the Overview page. Adding other pages you want to track is a great way to get research results from your competitors and get inspiration from how other pages are selling themselves. To add a page, simply click the Add Pages button at the top of the section.

        Find the title of the page you want to view, then add it to your watch list. After adding a page, you can click on the page name in the Insights dashboard and you will see an overview of their best posts of the week.

        Facebook Insights helps you plan and analyze your Facebook posts so you can drive more traffic and activity to your page.

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